food and beverage brandUpdated 28 Mar 2026

Lance

Retail brand

Products tracked
64
Product claims
40
Is this your company?Claim Lance to get found by buyers, add products and certifications, and earn the Verified badge once you’ve reviewed your details — staying eligible when Talio’s AI recommends suppliers.Let our AI make the introductionGet a warm, researched intro to Lance — no cold outreach.
Visit lance.com ↗Report a changeLog in for full record

Overview

What Lance covers.

Lance is an American brand of snack foods, known for its sandwich crackers, cookies, and nuts. Founded in 1913, it is currently a brand under The Campbell's Company (formerly Campbell Soup Company).

  • Talio tracks 64 products for Lance.
  • Positioned as a mainstream brand.
  • Tracked products include lance sandwich crackers variety pack 3 flavors 20 individually wrapped packs 6 sandwiches each, lance sandwich crackers captains wafers variety pack 10 individual packs 6 sandwiches each and baked with whole grain cheddar 42g.
  • Ingredients declared most often across its range: salt, sugar and whey.
  • Products carry claims including High in Protein, Protein and 3g Per Serving.

Products

6 of 64 products Talio tracks for Lance.

  • lance sandwich crackers variety pack 3 flavors 20 individually wrapped packs 6 sandwiches each

    wheat flourniacinreduced ironthiamine mononitrateriboflavinfolic acidroasted peanutsoybean oil

  • lance sandwich crackers captains wafers variety pack 10 individual packs 6 sandwiches each

    wheat flourniacinreduced ironthiamine mononitrateriboflavinfolic acidvegetable oilsugar

  • baked with whole grain cheddar 42g

    whole wheat flourwheat flourniacinreduced ironthiamine mononitrateriboflavinfolic acidvegetable oil

  • baked with whole grain peanut butter

    whole wheat flourwheat flourniacinreduced ironthiamine mononitrateriboflavinfolic acidroasted peanut

  • captains wafers cream cheese chives 39g

    wheat flourniacinreduced ironthiamine mononitrateriboflavinfolic acidvegetable oilsugar

  • captains wafers grilled cheese

    wheat flourniacinreduced ironthiamine mononitrateriboflavinfolic acidvegetable oilssugar

Distributors

Talio links this brand to the distributors below. Each link is stated for the territory it applies to.

Most-used ingredients & product claims

Most-used ingredients

saltsugarwheysoy lecithinfolic acidniacinreduced ironriboflavin

Product claims

High in ProteinProtein3g Per ServingContains Real Peanut ButterVegetarian5g ProteinKosherContains Real Cream Cheese

FAQ

Questions this page answers.

What does Lance do?

Lance is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Lance make?

Talio tracks 64 products for Lance, including lance sandwich crackers variety pack 3 flavors 20 individually wrapped packs 6 sandwiches each, lance sandwich crackers captains wafers variety pack 10 individual packs 6 sandwiches each and baked with whole grain cheddar 42g.

What claims do Lance products carry?

Talio tracks 40 marketing claims across Lance products, including High in Protein, Protein and 3g Per Serving.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

Own this company?

Get found by buyers — and the AI that recommends suppliers.

Claim this profile to appear in buyer searches, add your products and certifications, and correct outdated details. Once you've claimed the page and reviewed its details, it carries the Verified badge — and stays eligible when Talio's AI recommends suppliers.

Claiming grants reviewed submission rights only — not direct editing, suppression, or ownership of Talio-derived intelligence. Verification required.

Claim this pageLog in for full recordReport a change

Proprietary metrics remain in authenticated Talio.