food and beverage brandReviewed profile

Mixue

Retail brand

Public category
Retail brand
Products tracked
1
Brand tier
mainstream brand
Product claims
4
Headquarters
China
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Report a changeLog in for full recordLast reviewed 22 Aug 2026

Overview

What Mixue covers.

Mixue is a prominent Chinese fast-food and beverage chain specializing in affordable soft-serve ice cream, fruit teas, and milk tea. Founded in Henan, China, the brand operates thousands of franchised locations globally, targeting budget-conscious consumers with a high-volume, low-cost retail model. It is recognized as one of the largest beverage chains in the world by store count.

  • Talio tracks 1 product for Mixue.
  • Positioned as a mainstream brand.
  • Tracked products include mixue chocolate flavored puffed donut rings - 20g non-fried 0 trans fat crispy sweet snack.
  • Products carry claims including Non-Fried, Reduced Sugar and Trans Fat Free.
  • Headquartered in China.

Products

1 of 1 products Talio tracks for Mixue.

  • mixue chocolate flavored puffed donut rings - 20g non-fried 0 trans fat crispy sweet snack

Product claims

Product claims

Non-FriedReduced SugarTrans Fat FreeZero Trans Fats

FAQ

Questions this page answers.

What does Mixue do?

Mixue is a food and beverage brand based in China, tracked in Talio's food and beverage intelligence platform.

What products does Mixue make?

Talio tracks 1 product for Mixue, including mixue chocolate flavored puffed donut rings - 20g non-fried 0 trans fat crispy sweet snack.

What claims do Mixue products carry?

Talio tracks 4 marketing claims across Mixue products, including Non-Fried, Reduced Sugar and Trans Fat Free.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.