Reviewed profile

food and beverage brand · public preview

Proper Twelve

Retail brand

Public category
Retail brand
Brand tier
mainstream brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Proper Twelve covers.

Proper No. Twelve is an Irish whiskey brand that blends fine single malt with sweet golden grain, aged for a minimum of four years in charred ex-bourbon oak barrels. The resulting spirit is characterized by smooth notes of vanilla, honey, and baked apple, offering a complex yet approachable flavor profile. The brand was co-founded by mixed martial arts fighter Conor McGregor and is marketed toward consumers seeking a premium, smooth Irish whiskey experience.

  • Positioned as a mainstream brand.

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Questions this page answers.

What does Proper Twelve do?

Proper Twelve is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

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No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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