food and beverage brandUpdated 28 Mar 2026

Pura Vida

Retail brand

Products tracked
2
Product claims
6
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Overview

What Pura Vida covers.

Pura Vida is a lifestyle brand primarily known for selling ethically sourced, handcrafted bracelets and accessories, often featuring colorful string designs. The brand emphasizes a laid-back, positive lifestyle inspired by Costa Rican culture, reflected in its name meaning "pure life." While starting with jewelry, the product line has expanded to include apparel, bags, and home goods. The brand targets a younger demographic interested in bohemian, casual fashion and socially conscious purchasing.

  • Talio tracks 2 products for Pura Vida.
  • Positioned as a mainstream brand.
  • Tracked products include 2-pack moringa powder capsules organic - pura vida moringa leaf energy metabolism immune support 120ct 500mg caps supplement healthcare and pura vida xo rum 70cl.
  • Ingredients declared most often across its range: moringa leaf powder, organic moringa leaf powder and vegetarian hydroxypropyl methylcellulose capsule.
  • Products carry claims including Caffeine Free, High in Antioxidants and Organic.

Products

2 of 2 products Talio tracks for Pura Vida.

  • 2-pack moringa powder capsules organic - pura vida moringa leaf energy metabolism immune support 120ct 500mg caps supplement healthcare

    organic moringa leaf powdermoringa leaf powdervegetarian hydroxypropyl methylcellulose capsule

  • pura vida xo rum 70cl

Most-used ingredients & product claims

Most-used ingredients

moringa leaf powderorganic moringa leaf powdervegetarian hydroxypropyl methylcellulose capsule

Product claims

Caffeine FreeHigh in AntioxidantsOrganicProduct of Costa RicaPureSupports Immune Health

FAQ

Questions this page answers.

What does Pura Vida do?

Pura Vida is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Pura Vida make?

Talio tracks 2 products for Pura Vida, including 2-pack moringa powder capsules organic - pura vida moringa leaf energy metabolism immune support 120ct 500mg caps supplement healthcare and pura vida xo rum 70cl.

What claims do Pura Vida products carry?

Talio tracks 6 marketing claims across Pura Vida products, including Caffeine Free, High in Antioxidants and Organic.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.