Reviewed profile

food and beverage brand · public preview

Pura Vida

Retail brand

Public category
Retail brand
Products tracked
1
Brand tier
mainstream brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Pura Vida covers.

Pura Vida is a lifestyle brand primarily known for selling ethically sourced, handcrafted bracelets and accessories, often featuring colorful string designs. The brand emphasizes a laid-back, positive lifestyle inspired by Costa Rican culture, reflected in its name meaning "pure life." While starting with jewelry, the product line has expanded to include apparel, bags, and home goods. The brand targets a younger demographic interested in bohemian, casual fashion and socially conscious purchasing.

  • Talio tracks 1 product for Pura Vida.
  • Positioned as a mainstream brand.

FAQ

Questions this page answers.

What does Pura Vida do?

Pura Vida is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.