food and beverage brandUpdated 20 May 2026

PurePower

Retail brand

Products tracked
23
Product claims
24
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Overview

What PurePower covers.

PurePower is a Danish sports nutrition brand that offers a range of energy products, including gels, chews, powders, and protein supplements. The brand focuses on providing fueling solutions for athletes to support performance and recovery during training and competition. Its product line is designed to meet the specific nutritional needs of endurance and strength athletes.

  • Talio tracks 23 products for PurePower.
  • Positioned as a challenger brand.
  • Tracked products include carbo race electrolyte with blackcurrant flavor 1000g, creatine with lime and cola flavor 120g and electrolyte powder with citrus flavor 50g.
  • Ingredients declared most often across its range: sugar, salt and water.
  • Products carry claims including High in Protein, Energy Boost and Low Fat.
  • Headquartered in Denmark.

Products

6 of 23 products Talio tracks for PurePower.

  • carbo race electrolyte with blackcurrant flavor 1000g

    fructosemaltodextrinisomaltuloseacidity regulator e330aromanatural colorantioxidant e331color e120 e150

  • creatine with lime and cola flavor 120g

    maltosesugarcreatine monohydratethickener e440acidity regulator e330cola aromaacidity regulator e332caramel color

  • electrolyte powder with citrus flavor 50g

    fructoseisomaltulosemaltodextrinantioxidant e331acidity regulator e330aromasafflower concentrate

  • electrolyte powder with elderflower flavor 50g

    fructoseisomaltulosemaltodextrinantioxidant e331acidity regulator e330aroma

  • electrolyte powder with raspberry flavor 50g

    isomaltulosefructosemaltodextrinsodiumacidity regulatorbeetroot powderaroma

  • energy bar cocoa 60g

    oatsugarvegetable oilglucose syrupwaterlow-fat cocoa powderwhey powderglycerin

Most-used ingredients & product claims

Most-used ingredients

sugarsaltwateraromamaltodextrinoatvegetable oilacidity regulator e330

Product claims

High in ProteinEnergy BoostLow FatElectrolytesVegan500 CaloriesAllergen FreeCreatine

FAQ

Questions this page answers.

What does PurePower do?

PurePower is a food and beverage brand based in Denmark, tracked in Talio's food and beverage intelligence platform.

What products does PurePower make?

Talio tracks 23 products for PurePower, including carbo race electrolyte with blackcurrant flavor 1000g, creatine with lime and cola flavor 120g and electrolyte powder with citrus flavor 50g.

What claims do PurePower products carry?

Talio tracks 24 marketing claims across PurePower products, including High in Protein, Energy Boost and Low Fat.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.