food and beverage brandUpdated 28 Mar 2026

Rare Beauty

Retail brand

Products tracked
90
Product claims
133
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Overview

What Rare Beauty covers.

Rare Beauty is a vegan and cruelty-free cosmetics brand founded by Selena Gomez, offering a range of makeup products across face, eye, and lip categories. The brand emphasizes creating accessible, high-performance products, exemplified by bestsellers like the Soft Pinch Liquid Blush. A core component of the brand's mission involves social impact, dedicating one percent of annual sales to the Rare Impact Fund to support mental health services.

  • Talio tracks 90 products for Rare Beauty.
  • Positioned as a challenger brand.
  • Tracked products include always an optimist 4-in-1 mist 140g, always an optimist 4-in-1 mist mini and always an optimist illuminating primer 28ml.
  • Ingredients declared most often across its range: water, glycerin and 12-hexanediol.
  • Products carry claims including Long Lasting, Hydrating and Comfort.
  • Headquartered in United States.

Products

6 of 90 products Talio tracks for Rare Beauty.

  • always an optimist 4-in-1 mist 140g

    watercapryliccapric triglycerideglycerindipropylene glycolniacinamide12-hexanediolbutylene glycolpanthenol
  • always an optimist 4-in-1 mist mini

    watercapryliccapric triglycerideglycerindipropylene glycolniacinamide12-hexanediolbutylene glycolpanthenol
  • always an optimist illuminating primer 28ml

    waterglycerinethylhexyl palmitateisohexadecanesynthetic fluorphlogopiteacrylamidesodium acryloyldimethyltaurate copolymercapryliccapric triglyceridesunflower seed oil
  • always an optimist illuminating primer mini

    waterglycerinethylhexyl palmitateisohexadecanesynthetic fluorphlogopiteacrylamidesodium acryloyldimethyltaurate copolymercapryliccapric triglyceridesunflower seed oil
  • always an optimist pore diffusing primer 28ml

    waterdimethiconemethyl trimethiconedipropylene glycolglycerinbutylene glycolvinyl dimethiconemethicone silsesquioxane crosspolymerdimethiconevinyl dimethicone crosspolymer
  • always an optimist powder brush

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Rare Beauty do?

Rare Beauty is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

What products does Rare Beauty make?

Talio tracks 90 products for Rare Beauty, including always an optimist 4-in-1 mist 140g, always an optimist 4-in-1 mist mini and always an optimist illuminating primer 28ml.

What claims do Rare Beauty products carry?

Talio tracks 133 marketing claims across Rare Beauty products, including Long Lasting, Hydrating and Comfort.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.