food and beverage brandUpdated 28 Mar 2026

Simple Truth

Retail brand

Products tracked
18
Product claims
44
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Overview

What Simple Truth covers.

Simple Truth is a private-label brand primarily sold at Kroger family of stores, focusing on natural and organic food products. The product line encompasses a wide range of groceries, including dairy, produce, pantry staples, and frozen items, often emphasizing clean labels with no artificial ingredients. The brand targets mainstream consumers seeking accessible, affordable options that align with natural and organic lifestyle preferences.

  • Talio tracks 18 products for Simple Truth.
  • Positioned as a mainstream brand.
  • Tracked products include 2x-kr simple truth allulose - 12 oz, simple truth gluten free ancient grains vegan white cheddar rice crackers and simple truth maple flavored allulose syrup 8 fl oz.
  • Ingredients declared most often across its range: salt, natural flavors and water.
  • Products carry claims including Non-GMO, No Artificial Colors or Flavors and Free From Major Allergens.

Products

6 of 18 products Talio tracks for Simple Truth.

  • 2x-kr simple truth allulose - 12 oz

  • simple truth gluten free ancient grains vegan white cheddar rice crackers

    brown rice flourpotato starchseasoningtapioca maltodextrinsea saltnatural flavorslactic acidmalic acid

  • simple truth maple flavored allulose syrup 8 fl oz

    allulose syrupnatural flavoringcolor added

  • simple truth monk fruit zero calorie sweetener plant based with erythritol keto friendly 16 oz 2 pack

  • simple truth organic baking essentials

  • simple truth organic seasonings

Most-used ingredients & product claims

Most-used ingredients

saltnatural flavorswatercane sugarcitric aciddextrosenatural flavoronion powder

Product claims

Non-GMONo Artificial Colors or FlavorsFree From Major AllergensHigh in ProteinNo Artificial ColorsOrganicGluten FreeNo Preservatives

FAQ

Questions this page answers.

What does Simple Truth do?

Simple Truth is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Simple Truth make?

Talio tracks 18 products for Simple Truth, including 2x-kr simple truth allulose - 12 oz, simple truth gluten free ancient grains vegan white cheddar rice crackers and simple truth maple flavored allulose syrup 8 fl oz.

What claims do Simple Truth products carry?

Talio tracks 44 marketing claims across Simple Truth products, including Non-GMO, No Artificial Colors or Flavors and Free From Major Allergens.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.