Brands Owned by The Kroger Co..

Budget

United States

Budget is a manufacturer and retailer of hemp-derived cannabinoid vaping products, including cartridges and disposable pens containing Delta-8, HHC, THC-A, and THC-P. The company focuses on providing value-priced products by manufacturing in-house to eliminate intermediaries. All products are independently lab-tested and marketed as compliant with the 2018 Farm Bill.

Cuisine & Co

United States

Cuisine Solutions is a global food manufacturer specializing in sous vide products for the food service, hospitality, and retail industries. Founded in 1971, the company provides pre-cooked, pasteurized culinary solutions designed to improve kitchen efficiency and food safety. It serves a diverse range of clients, including restaurant chains, airlines, and hotels.

Home Chef

United States

Home Chef is a meal kit delivery company that provides pre-portioned ingredients and recipes for home preparation. The brand positions itself around convenience and culinary accessibility, catering to busy individuals and families looking for simplified weeknight dinners. Founded in the United States, it operates as a subsidiary of Kroger.

Kroger

food and beverage brand

The Kroger Co. operates a large network of retail stores across the United States, offering fresh food products, groceries, and pharmacy services. The brand positions itself around providing customers with fresh products, value, and convenience through both physical stores and digital shopping experiences. Kroger also develops its own brand products and focuses on community impact initiatives related to hunger and waste reduction.

Private Selection

food and beverage brand

Private Selection is a premium private-label brand primarily offered by The Kroger Co. and its affiliated grocery stores. The product line encompasses a wide variety of grocery items, including pantry staples, dairy, frozen foods, and specialty goods, often positioned above standard store brands. The brand targets consumers seeking higher-quality ingredients and gourmet options at a value proposition compared to national premium brands.

Simple Truth

food and beverage brand

Simple Truth is a private-label brand primarily sold at Kroger family of stores, focusing on natural and organic food products. The product line encompasses a wide range of groceries, including dairy, produce, pantry staples, and frozen items, often emphasizing clean labels with no artificial ingredients. The brand targets mainstream consumers seeking accessible, affordable options that align with natural and organic lifestyle preferences.

Vitacost

food and beverage brand

Vitacost is an online retailer that specializes in health and wellness products, including vitamins, dietary supplements, organic groceries, and personal care items. The company offers a wide selection of national brands alongside its own private-label products, catering to health-conscious consumers seeking convenient access to nutritional goods. It operates as a subsidiary of The Kroger Co.