food and beverage brandUpdated 28 Mar 2026

simplyFUEL

Retail brand

Products tracked
18
Product claims
18
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Overview

What simplyFUEL covers.

simplyFUEL manufactures and sells ready-to-eat protein balls made with simple, whole-food ingredients, positioning them as a gluten-free, on-the-go fuel source. The brand was founded by Mitzi Dulan, a sports nutritionist, who initially developed the product for professional athletes, including the Kansas City Royals. The product line targets health-conscious consumers, busy families, and athletes seeking high-quality, convenient snacks for pre- or post-workout nutrition.

  • Talio tracks 18 products for simplyFUEL.
  • Positioned as a challenger brand.
  • Tracked products include chocolate chip cookie dough protein balls 12oz - gluten free probiotics snack, simplyfuel brownie batter whey protein balls - 8g protein - 8oz and simplyfuel chocolate chip cookie dough protein balls 12 oz.
  • Ingredients declared most often across its range: honey, gluten free oat and natural peanut butter.
  • Products carry claims including Gluten Free, High in Protein and Made With Real Ingredients.

Products

6 of 18 products Talio tracks for simplyFUEL.

  • chocolate chip cookie dough protein balls 12oz - gluten free probiotics snack

  • simplyfuel brownie batter whey protein balls - 8g protein - 8oz

    gluten free oathoneynatural peanut butterwhey protein concentratesugarunsweetened chocolatecocoa buttersunflower lecithin

  • simplyfuel chocolate chip cookie dough protein balls 12 oz

    protein

  • simplyfuel chocolate chip cookie dough whey protein balls - 8g protein - 8oz

    gluten free oathoneynatural peanut butterwhey protein concentratesugarunsweetened chocolatecocoa buttersunflower lecithin

  • simplyfuel chocolate chip cookie dough whey protein balls - 8g protein - 8oz10ct

    gluten free oathoneynatural peanut butterwhey protein concentratevegetable glycerinsea saltchocolate chips sugar unsweetened chocolate cocoa butter sunflower lecithin vanilla

  • simplyfuel chocolate coconut peanut butter whey protein balls - 8g protein - 8oz

    gluten free oathoneynatural peanut butterwhey protein concentratesugarunsweetened chocolatecocoa buttersunflower lecithin

Most-used ingredients & product claims

Most-used ingredients

honeygluten free oatnatural peanut butterwhey protein concentratesea saltcocoa buttersugarsunflower lecithin

Product claims

Gluten FreeHigh in ProteinMade With Real Ingredients10g Protein Per ServingNo Artificial Ingredients5g ProteinOrganicNo Artificial Additives

FAQ

Questions this page answers.

What does simplyFUEL do?

simplyFUEL is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does simplyFUEL make?

Talio tracks 18 products for simplyFUEL, including chocolate chip cookie dough protein balls 12oz - gluten free probiotics snack, simplyfuel brownie batter whey protein balls - 8g protein - 8oz and simplyfuel chocolate chip cookie dough protein balls 12 oz.

What claims do simplyFUEL products carry?

Talio tracks 18 marketing claims across simplyFUEL products, including Gluten Free, High in Protein and Made With Real Ingredients.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.