food and beverage brandUpdated 28 Mar 2026

The Gut Stuff

Retail brand

Products tracked
8
Product claims
13
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Overview

What The Gut Stuff covers.

The Gut Stuff is a brand focused on making gut health accessible and affordable, positioning itself as an educational resource alongside its product offerings. The company sells high-fiber food products, including bars and drink mixes, designed to support digestive wellness. Founded by Lisa and Alana Macfarlane, the brand emphasizes expert backing and provides extensive educational content through its website and podcast, targeting consumers interested in improving their gut health.

  • Talio tracks 8 products for The Gut Stuff.
  • Positioned as a challenger brand.
  • Tracked products include the gut stuff high fibre bars gut it all bundle low calorie healthy snack bars vegan gluten free 10g fibre 5 flavours 60x35g, the gut stuff high fibre bars low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 12x35g and the gut stuff high fibre bars variety box low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 1224x35g.
  • Ingredients declared most often across its range: chicory fibre, date paste and sunflower oil.
  • Products carry claims including High Fiber, Gluten Free and Vegan.

Products

6 of 8 products Talio tracks for The Gut Stuff.

  • the gut stuff high fibre bars gut it all bundle low calorie healthy snack bars vegan gluten free 10g fibre 5 flavours 60x35g

  • the gut stuff high fibre bars low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 12x35g

  • the gut stuff high fibre bars variety box low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 1224x35g

  • the gut stuff high fibre fruit nut bar - cocoa hazelnut 3 x 35g

    date pastechicory fibrehazelnutfat-reduced cocoa powdersunflower seedsunflower oil
  • the gut stuff high fibre fruit nut bar - peanut butter 3 x 35g

    date pastechicory fibrepeanutpeanut buttersunflower seedsunflower oilsea salt
  • the gut stuff high fibre fruit nut bar - sea salt caramel 3 x 35g

    date pastechicory fibrepeanutcashew buttersunflower seedsunflower oilsea saltnatural flavouring

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does The Gut Stuff do?

The Gut Stuff is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does The Gut Stuff make?

Talio tracks 8 products for The Gut Stuff, including the gut stuff high fibre bars gut it all bundle low calorie healthy snack bars vegan gluten free 10g fibre 5 flavours 60x35g, the gut stuff high fibre bars low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 12x35g and the gut stuff high fibre bars variety box low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 1224x35g.

What claims do The Gut Stuff products carry?

Talio tracks 13 marketing claims across The Gut Stuff products, including High Fiber, Gluten Free and Vegan.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.