food and beverage brandUpdated 28 Mar 2026

The Ordinary

Retail brand

Products tracked
92
Product claims
199
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Overview

What The Ordinary covers.

The Ordinary is a skincare brand known for offering clinical formulations with integrity, focusing on transparency and efficacy. The product line features a wide array of ingredients, such as Retinoids, Vitamin C, and Hyaluronic Acid, organized by function and step in a skincare routine. The brand targets consumers seeking straightforward, ingredient-focused solutions at accessible price points.

  • Talio tracks 92 products for The Ordinary.
  • Positioned as a mainstream brand.
  • Tracked products include 100 cold-pressed virgin marula oil 30g, 100 plant-derived squalane and amino acids b5.
  • Ingredients declared most often across its range: water, glycerin and chlorphenesin.
  • Products carry claims including Clinically Formulated, Hydrating and Light Protected Packaging.

Products

6 of 92 products Talio tracks for The Ordinary.

  • 100 cold-pressed virgin marula oil 30g

    sclerocarya birrea seed oil
  • 100 plant-derived squalane

    squalane
  • amino acids b5

    waterpropanediolbetainesodium pcapanthenolsodium lactateargininepca
  • best seller collection

    squalanesorbitan olivatewatertrihydroxystearinbetainejojoba estershelianthus annuus seed waxsodium pca
  • caffeine solution 5 egcg eye serum

    watercaffeinemaltodextringlycerinpropanediolhyaluronic acidpentylene glycolhydroxyethylcellulose
  • daily hydration glass bottle

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does The Ordinary do?

The Ordinary is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does The Ordinary make?

Talio tracks 92 products for The Ordinary, including 100 cold-pressed virgin marula oil 30g, 100 plant-derived squalane and amino acids b5.

What claims do The Ordinary products carry?

Talio tracks 199 marketing claims across The Ordinary products, including Clinically Formulated, Hydrating and Light Protected Packaging.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.