food and beverage brandUpdated 28 Mar 2026

Tru

Retail brand

Products tracked
6
Product claims
28
Is this your company?Claim Tru to get found by buyers, add products and certifications, and earn the Verified badge once you’ve reviewed your details — staying eligible when Talio’s AI recommends suppliers.Let our AI make the introductionGet a warm, researched intro to Tru — no cold outreach.

Overview

What Tru covers.

TRUHAIR offers a range of haircare solutions focused on volume enhancement, root touch-up, and temporary color concealment. The brand positions itself by combining botanical ingredients with scientific formulation to deliver effective products like root concealer powders and volume refresh treatments. Their product line targets consumers seeking convenient, at-home methods to maintain hair color between salon visits and achieve increased hair volume.

  • Talio tracks 6 products for Tru.
  • Positioned as a mainstream brand.
  • Tracked products include tru calming drink magnesium glycinate sparkling water with real fruit juice flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12, tru dream calming drink magnesium glycinate sparkling water with real fruit juice cherry berry flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12 and tru organic energy drink caffeinated sparkling water with real fruit juice flavored seltzer natural caffeine no added sugar keto vegan kosher gluten free 12 fl oz pack of 12.
  • Ingredients declared most often across its range: carbonated water, organic apple juice concentrate and organic lemon juice concentrate.
  • Products carry claims including Gluten Free, Kosher and No Added Sugar.

Products

6 of 6 products Talio tracks for Tru.

  • tru calming drink magnesium glycinate sparkling water with real fruit juice flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12

    organic monk fruit extractmagnesium glycinateorganic flavororganic lemon juice concentrateorganic apple juice concentratecarbonated waterstevviol glycoside
  • tru dream calming drink magnesium glycinate sparkling water with real fruit juice cherry berry flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12

    carbonated waterorganic apple juice concentrateorganic lemon juice concentrateorganic flavorsmagnesium glycinateorganic stevia extractorganic monk fruit extract
  • tru organic energy drink caffeinated sparkling water with real fruit juice flavored seltzer natural caffeine no added sugar keto vegan kosher gluten free 12 fl oz pack of 12

    organic monk fruit extractorganic stevia extractorganic caffeineorganic flavororganic lemon juice concentrateorganic apple juice concentratecarbonated water
  • tru organic energy drink variety pack caffeinated sparkling water with real fruit juice 3 flavors natural caffeine no added sugar keto vegan kosher gluten free 12 fl oz pack of 12

    carbonated waterorganic apple juice concentrateorganic lemon juice concentrateorganic flavorsorganic caffeineorganic stevia extractorganic monk fruit extract
  • tru refresh seltzer sparkling water with electrolytes prickly pear lemon balm real blackberry juice sweetened with monk fruit stevia gluten free vegan caffeine free 12 fl oz cans 12 pack

    carbonated water
  • tru ultimate mary mix authentic bold bloody mary mix for cocktails recipes tangy versatile party drink mixer perfect for cooking grilling dipping 5 fl oz pack of 6

    limespicy hot sauceripe tomatoaromatic spice

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Tru do?

Tru is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Tru make?

Talio tracks 6 products for Tru, including tru calming drink magnesium glycinate sparkling water with real fruit juice flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12, tru dream calming drink magnesium glycinate sparkling water with real fruit juice cherry berry flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12 and tru organic energy drink caffeinated sparkling water with real fruit juice flavored seltzer natural caffeine no added sugar keto vegan kosher gluten free 12 fl oz pack of 12.

What claims do Tru products carry?

Talio tracks 28 marketing claims across Tru products, including Gluten Free, Kosher and No Added Sugar.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

Own this company?

Get found by buyers — and the AI that recommends suppliers.

Claim this profile to appear in buyer searches, add your products and certifications, and correct outdated details. Once you've claimed the page and reviewed its details, it carries the Verified badge — and stays eligible when Talio's AI recommends suppliers.

Claiming grants reviewed submission rights only — not direct editing, suppression, or ownership of Talio-derived intelligence. Verification required.

Proprietary metrics remain in authenticated Talio.