food and beverage brandUpdated 28 Mar 2026

Virtue

Retail brand

Products tracked
3
Product claims
7
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Overview

What Virtue covers.

Virtue Labs is a hair care brand specializing in products formulated with its patented, 100% bio-identical protein, Alpha Keratin 60ku®. The brand focuses on repairing damaged hair, addressing concerns ranging from thinning and dryness to frizz, and offers targeted collections for various hair needs. Virtue positions itself as a science-backed, cruelty-free company committed to ingredient integrity and transparency, targeting consumers seeking high-performance hair repair solutions.

  • Talio tracks 3 products for Virtue.
  • Positioned as a mainstream brand.
  • Tracked products include virtue electrolytes hydration - lemon lime, virtue electrolytes hydration - mango passionfruit and virtue electrolytes hydration - strawberry lemonade.
  • Ingredients declared most often across its range: citric acid, dicalcium phosphate and himalayan pink salt.
  • Products carry claims including Electrolytes, Immune Support and No Artificial Ingredients.

Products

3 of 3 products Talio tracks for Virtue.

  • virtue electrolytes hydration - lemon lime

    salthimalayan pink saltcitric acidpotassium chloridenatural lemon lime flavourdicalcium phosphatemagnesium citratetrisodium citrate
  • virtue electrolytes hydration - mango passionfruit

    salthimalayan pink saltcitric acidpotassium chloridedicalcium phosphatemagnesium citratetrisodium citratesteviol glycoside from stevia
  • virtue electrolytes hydration - strawberry lemonade

    salthimalayan pink saltcitric acidpotassium chloridedicalcium phosphatemagnesium citratetrisodium citratesteviol glycoside from stevia

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Virtue do?

Virtue is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Virtue make?

Talio tracks 3 products for Virtue, including virtue electrolytes hydration - lemon lime, virtue electrolytes hydration - mango passionfruit and virtue electrolytes hydration - strawberry lemonade.

What claims do Virtue products carry?

Talio tracks 7 marketing claims across Virtue products, including Electrolytes, Immune Support and No Artificial Ingredients.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.