food and beverage brandUpdated 28 Mar 2026

Waitrose

Retail brand

Products tracked
475
Product claims
89
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Overview

What Waitrose covers.

Waitrose is a major UK retailer offering a comprehensive range of products online and in-store, including groceries, wine, flowers, and home goods. The brand positions itself by emphasizing fresh, high-quality food, responsible sourcing, and long-term relationships with British farmers. Waitrose supports ethical practices such as fair trading and community investment through initiatives like the Waitrose Foundation. Its target audience includes consumers seeking premium grocery options with a focus on provenance and sustainability.

  • Talio tracks 475 products for Waitrose.
  • Positioned as a private-label brand.
  • Tracked products include 12-grape focaccia, 5 raspberry jam doughnuts and 5 sugared ring doughnuts.
  • Ingredients declared most often across its range: salt, sugar and wheat flour.
  • Products carry claims including Vegetarian, Dietary Suitable and Vegan.

Products

6 of 475 products Talio tracks for Waitrose.

  • 12-grape focaccia

    strong white bread flourcaster sugarfine sea saltitalian extra virgin olive oilrosemarygrapesea salt flakeeasy bake yeast

  • 5 raspberry jam doughnuts

    wheat flourcalcium carbonateironniacinthiaminsugarraspberry pureewater

  • 5 sugared ring doughnuts

    wheat flourcalcium carbonateironniacinthiaminwaterpalm oilrapeseed oil

  • 6 tempura king prawns 96g

    waterwheat flourrefined soya bean oilcorn starchmodified tapioca starchrice floursodium bicarbonatedisodium diphosphate

  • almond butter jelly rice crispy cakes

    unsalted butteralmond butterclear honeyrice popssalted almondfruit jelly

  • almond croissant

    sugarwheat flourcalcium carbonateironniacinthiaminalmondpalm oil

Most-used ingredients & product claims

Most-used ingredients

saltsugarwheat flourcalcium carbonateironniacinthiaminrapeseed oil

Product claims

VegetarianDietary SuitableVeganFreezableHigh FiberSource of ProteinFairtradeGluten Free

FAQ

Questions this page answers.

What does Waitrose do?

Waitrose is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Waitrose make?

Talio tracks 475 products for Waitrose, including 12-grape focaccia, 5 raspberry jam doughnuts and 5 sugared ring doughnuts.

What claims do Waitrose products carry?

Talio tracks 89 marketing claims across Waitrose products, including Vegetarian, Dietary Suitable and Vegan.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Claiming grants reviewed submission rights only — not direct editing, suppression, or ownership of Talio-derived intelligence. Verification required.

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Proprietary metrics remain in authenticated Talio.