food and beverage brandUpdated 24 Jul 2026

X-tra

Retail brand

Products tracked
5
Product claims
1
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Overview

What X-tra covers.

X-tra is a brand of value-priced liquid laundry detergents offering various scented and specialty formulations, including variants with stain-fighting and odor-eliminating boosters. Owned by Church & Dwight Co., Inc., the brand targets budget-conscious households seeking affordable everyday cleaning solutions. Its product line features options such as Tropical Passion, Calypso Fresh, and variants formulated with OxiClean.

  • Talio tracks 5 products for X-tra.
  • Positioned as a private-label brand.
  • Tracked products include lemon juice 100, pizza x tra all kebab and pizza x tra allt calzone.
  • Products carry claims including Extra.
  • Headquartered in United States.

Products

5 of 5 products Talio tracks for X-tra.

  • lemon juice 100

  • pizza x tra all kebab

  • pizza x tra allt calzone

  • pizza x tra allt vesuvio

  • pizza x-tra allt capricciosa

Product claims

FAQ

Questions this page answers.

What does X-tra do?

X-tra is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

What products does X-tra make?

Talio tracks 5 products for X-tra, including lemon juice 100, pizza x tra all kebab and pizza x tra allt calzone.

What claims do X-tra products carry?

Talio tracks 1 marketing claim across X-tra products, including Extra.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

Own this company?

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Claiming grants reviewed submission rights only — not direct editing, suppression, or ownership of Talio-derived intelligence. Verification required.

Proprietary metrics remain in authenticated Talio.