Reviewed profile

food and beverage brand · public preview

ZUP

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
United States
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Report a changeLog in for full recordLast reviewed 29 May 2026 · public preview data

Overview

What ZUP covers.

ZUP is a manufacturer of watersports equipment, specializing in multi-sport boards, kneeboards, wakesurfers, and inflatable towable tubes. The brand focuses on creating accessible, user-friendly products designed to help beginners gain confidence on the water. ZUP gained national recognition following an appearance on the television show Shark Tank and maintains partnerships with various non-profit organizations to provide watersports opportunities to children.

  • Positioned as a challenger brand.
  • Headquartered in United States.

FAQ

Questions this page answers.

What does ZUP do?

ZUP is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.