Brands Owned by Ajinomoto Co., Inc..

Ajinomoto

food and beverage brand

The Ajinomoto Group is a global company founded over a century ago following the discovery of umami and the launch of its flagship AJI-NO-MOTO® seasoning. The brand leverages its core competency in "AminoScience" to operate across food, wellness, healthcare, and advanced materials sectors. Its business strategy focuses on contributing to the well-being of people, society, and the planet through its diverse product portfolio and commitment to sustainability.

Frutiño

Colombia

Frutiño is a brand of powdered drink mixes known for its variety of fruit flavors and cost-effective performance. Owned by the multinational consumer goods company Quala, the brand is widely distributed across Latin American markets. It targets budget-conscious consumers looking for accessible and refreshing beverage options.

Lee

United States

Lee is an American apparel brand specializing in denim jeans, casual clothing, and workwear. Founded in 1889, the company is known for its durable fabric construction and historical influence on the development of modern denim fashion. It targets a broad consumer base seeking functional and everyday casual wear.

SaltStick

food and beverage brand

SaltStick specializes in fast-acting electrolyte products, offered in convenient formats such as chews and gummies, designed to support hydration during athletic activity. The brand is part of Alete Active Nutrition, which aims to provide performance nutrition that combines trusted science with appealing taste for athletes of all levels. SaltStick also encompasses the Vitassium line, which specifically formulates sodium and potassium products to help manage symptoms for individuals with certain chronic illnesses like POTS.