Brands Owned by Aldi Stores (A Limited Partnership).

Asda Extra Special

United Kingdom

Asda Extra Special is a premium private-label tier offered by the British supermarket chain Asda, featuring a curated selection of upscale food, beverages, and household items. The brand positions itself as an affordable luxury option, sourcing specialty and regionally inspired ingredients for everyday consumers seeking higher-end grocery choices. Its product portfolio ranges from artisanal cheeses and fine wines to ready-to-eat gourmet meals.

Bramwells Express

Ireland

Bramwells Express is a private-label brand sold exclusively at Aldi, specializing in convenient, shelf-stable food products such as instant noodles. The brand focuses on providing affordable, quick-meal solutions for budget-conscious consumers. It is primarily distributed within the Irish market.

Dairyfine

food and beverage brand

Dairyfine is a private label brand primarily associated with the discount supermarket chain Aldi, particularly in the UK and Ireland. The brand encompasses a range of everyday grocery items, with a notable presence in the confectionery category, including various chocolate bars and sweets. Dairyfine products are positioned as value-oriented alternatives to national brands within Aldi's private-label assortment.

The Bakery at Asda

United Kingdom

The Bakery at Asda is an in-store bakery and private-label brand operated by Asda, one of the major supermarket chains in the United Kingdom. The brand offers a wide variety of freshly baked goods, packaged cakes, pastries, and seasonal treats tailored for everyday consumers and families. Its product selection ranges from traditional British baked goods to celebratory cakes.