Brands Owned by Amazon.com, Inc..

365 Everyday Value

United States

365 Everyday Value is a private label brand owned by Whole Foods Market, offering a wide range of grocery products including pantry staples, organic produce, and household items. The brand focuses on providing affordable, high-quality alternatives to conventional grocery items that meet the retailer's strict ingredient quality standards. It is primarily targeted at health-conscious consumers who shop at Whole Foods Market.

365 WFM

United States

365 by Whole Foods Market is a private-label brand offering a wide range of grocery products, including pantry staples, organic items, and household goods. The brand is positioned as a value-oriented line within Whole Foods Market stores, focusing on quality standards that exclude artificial preservatives, colors, and sweeteners. It primarily targets health-conscious consumers seeking affordable, high-quality alternatives to conventional grocery brands.

Amazon

food and beverage brand

Amazon operates as a multinational technology company focusing on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company offers a vast selection of consumer and business products through its online retail platform, alongside infrastructure services via Amazon Web Services (AWS). Its business model emphasizes customer obsession, scale, and continuous innovation across various digital and physical sectors.

Amazon Basic Care

United States

Amazon Basic Care is a private-label brand owned by Amazon that offers a range of over-the-counter medications, health aids, and personal care products. The brand focuses on providing affordable, generic alternatives to major national pharmaceutical and wellness brands. It is primarily marketed to Amazon customers seeking cost-effective solutions for common health needs.

Amazon Fresh

United States

Amazon Fresh is an online grocery delivery service that provides a wide selection of perishables, pantry staples, and household essentials to customers across the United States. Operated by Amazon, the service emphasizes convenience and speed, offering same-day delivery options for fresh food items alongside the broader Amazon.com product catalog. It serves as a primary component of the company's integrated grocery strategy, which also includes the operation of Whole Foods Market.

Amazon Saver

United States

Amazon Saver is a private-label grocery brand introduced by Amazon to provide value-focused household and food products. The brand is designed to help customers manage grocery budgets by offering lower-priced essentials across various categories. It is available to shoppers through Amazon Fresh stores and online platforms.

Aplenty

food and beverage brand

Aplenty appears to be a lifestyle brand that offers branded merchandise such as tea towels, tote bags, hats, and t-shirts. The brand also engages in event-based activities, including weddings, private events, and collaborations. Based on the provided content, Aplenty seems to target consumers interested in curated lifestyle goods and event services, operating from its headquarters in Redfern, NSW, Australia.

Happy Belly

food and beverage brand

Happy Belly is a food delivery service specializing in authentic, culturally rich Nigerian cuisine, emphasizing locally sourced ingredients and soulful preparation. The brand offers on-demand meals, flexible weekly meal plans, and catering services for events. It targets busy individuals and foodies in specific Nigerian metropolitan areas who seek convenient access to high-quality, flavorful comfort food.

Solimo

food and beverage brand

Solimo is an Amazon private label brand that offers a diverse range of products across multiple categories, including home goods, kitchenware, automotive accessories, and personal care items. The brand positions itself as a provider of quality products at competitive prices, primarily targeting Amazon's broad consumer base in markets like India. Its assortment spans furniture, bedsheets, grocery staples, and various household consumables. Solimo functions as an in-house value-focused alternative to national brands available on the Amazon marketplace.

WFM

United States

CommunityWFM, operated by Workforce Management Software Group, Inc., provides workforce management software solutions designed for contact centers. The company offers tools for forecasting, scheduling, intraday management, and agent performance tracking to help organizations optimize their operations. Based in Texas, the brand serves businesses looking to improve agent efficiency and contact center resource management.

WFM Coffee Bar

United States

WFM Coffee Bar is an in-store coffee service operated within Whole Foods Market locations. It offers a variety of espresso-based beverages, drip coffee, and tea, primarily catering to grocery shoppers seeking convenience. The service emphasizes the use of organic and sustainably sourced coffee beans consistent with the retailer's broader product standards.

Whole Foods Market

food and beverage brand

Whole Foods Market is an American multinational supermarket chain that specializes in selling natural and organic foods, including fresh produce, meat, seafood, and pantry staples. The brand positions itself around high-quality standards, environmental stewardship, and community giving, often targeting health-conscious consumers willing to pay a premium for curated products. Since its acquisition by Amazon, the retailer has expanded its reach through online ordering and delivery partnerships, such as Deliveroo in the UK market mentioned in the provided content.

by Amazon

United States

by Amazon is a private label brand owned by Amazon.com, Inc. that offers a wide range of household, grocery, and consumer goods. The brand is positioned as a value-oriented option for Amazon customers, providing essential products across various categories.