Brands Owned by Bahlsen GmbH & Co. KG.

Leibniz

Germany

Leibniz is a German biscuit brand produced by the family-owned company Bahlsen, known for its iconic butter biscuit featuring 52 teeth. The brand offers a variety of baked goods, including traditional butter biscuits, wholegrain options, and products tailored for children, targeting families and general consumers. Established in 1891, the brand emphasizes a heritage of multi-generational baking and a commitment to ingredient quality.

Markenzwieback is a traditional German brand specializing in the production of twice-baked zwieback toast and related baked goods. The brand is known for its classic, long-standing heritage in supplying simple baked products tailored for everyday family consumption and convalescent diets. It caters to consumers seeking traditional, shelf-stable bakery items.

Pick Up!

food and beverage brand

PiCK UP! is a brand primarily known for producing chocolate-covered biscuit bars, often marketed as a substantial snack option. The product line features a thick layer of chocolate encasing two crisp biscuits with a creamy filling. Originating from the Bahlsen family of brands, PiCK UP! targets consumers seeking a convenient, energy-providing snack suitable for on-the-go consumption across various European markets.