Brands Owned by Barilla G. e R. Fratelli S.p.A..

Gran Cereale

Italy

Gran Cereale is an Italian food brand owned by Barilla that specializes in whole grain biscuits and snacks. The brand focuses on using simple, natural ingredients like oats, spelt, and barley to target health-conscious consumers seeking fiber-rich breakfast or snack options.

Harrys

United States

Harry's is a consumer goods company that primarily sells shaving razors, blades, and men's grooming products. The brand operates on a direct-to-consumer subscription model while also maintaining a significant retail presence in major stores. It focuses on providing affordable, high-quality grooming essentials to a broad male demographic.

Leicht & Cross

Germany

Leicht & Cross is a German brand specializing in a variety of crispbread products, including wheat, rye, whole grain, and high-protein options. The brand is owned by the biscuit and baked goods manufacturer Griesson - de Beukelaer and targets consumers looking for light, crunchy snack alternatives. Its product line emphasizes a diverse range of textures and nutritional profiles suitable for various dietary preferences.

Mulino Bianco

Italy

Mulino Bianco is an Italian brand that produces a wide range of baked goods, including cookies, crackers, and snacks. Owned by the Barilla Group, the brand is positioned as a mass-market provider of breakfast and snack products with a focus on traditional recipes and natural ingredients. It primarily targets families and consumers looking for staple pantry items.

Prince

United States

Prince is a well-established brand primarily known for manufacturing and distributing tennis, squash, and racquetball equipment, including rackets, balls, apparel, and footwear. The brand historically positioned itself as an innovator in racket technology, often targeting competitive and serious amateur players across various skill levels. While its core focus remains on racquet sports, Prince also offers accessories and gear for related athletic activities.

wasa

food and beverage brand

Wasa is a global brand specializing in crispbread, offering a range of whole grain, rye, and sourdough varieties. The brand positions its products as a healthier, fiber-rich alternative to traditional bread, suitable for various dietary preferences. Wasa products are primarily targeted toward health-conscious consumers seeking convenient, simple carbohydrate options for breakfast or snacking.