Brands Owned by Dollar General Corporation.

Better Goods

food and beverage brand

Better Goods functions as a consumer resource providing guides and ratings for products across numerous categories, including beauty, personal care, household goods, and ethical fashion. The brand positions itself as a trusted source for identifying non-toxic alternatives to conventional products. Its content targets consumers seeking to make informed purchasing decisions based on ingredient safety and ethical considerations.

Clover Valley

food and beverage brand

Clover Valley is a private label brand primarily associated with the grocery retailer Dollar General. The brand offers a wide assortment of everyday grocery items, including pantry staples, dairy, frozen foods, and household necessities. It is positioned as an affordable, value-oriented option for budget-conscious consumers shopping at Dollar General stores. The product line aims to provide basic, functional alternatives to national brands.

DG

United States

Dollar General is an American chain of variety stores that offers a wide selection of household essentials, food, health and beauty products, and seasonal items. The company focuses on providing convenience and value to customers through a network of small-format retail locations, primarily targeting low-to-middle income households in rural and suburban areas.