Brands Owned by Heineken N.V..

Beavertown

food and beverage brand

Beavertown Brewery is a craft brewery based in Tottenham, London, known for its distinctive, often neon-colored, graphic-heavy can designs featuring the character 'Beavertown Steve'. The brand primarily produces a range of modern craft beers, including IPAs, pale ales, and stouts, appealing to consumers seeking contemporary and flavorful options. While originating as a small brewery, Beavertown has expanded its distribution across the UK and internationally, maintaining a focus on bold aesthetics and quality brewing.

Birra Moretti

food and beverage brand

Birra Moretti is an Italian beer brand established in 1859 in Udine, Italy. The brand produces a range of pale lager beers, with its flagship product being a classic, light-bodied Italian pilsner. It is positioned as a traditional Italian beverage enjoyed both domestically and internationally. The brand emphasizes its long heritage in the European beer market.

Cruzcampo

food and beverage brand

Cruzcampo is a Spanish beer brand established in Seville in 1904, currently owned by Heineken España. The brand's portfolio includes various styles such as Pilsen, Especial, non-alcoholic (0,0), and low-alcohol options, often emphasizing its Andalusian roots and character. It targets general consumers of beer in Spain, offering traditional and experimental recipes through its main production and microbrewery operations.

Desnoes & Geddes

Jamaica

Desnoes & Geddes is a Jamaican beverage company best known for producing Red Stripe, a pale lager beer. The company operates as a subsidiary of Heineken International and serves as a major exporter of Jamaican beer to global markets. Its products are positioned as iconic representations of Jamaican culture and lifestyle.

Desperados

food and beverage brand

Desperados is an international beer brand known for its lager infused with tequila flavor. The brand positions itself as a bold and unconventional choice within the alcoholic beverage market, often targeting younger adult consumers. While primarily a beer product, its unique flavor profile sets it apart from traditional lagers. The brand has a significant global presence across numerous international markets.

Dos Equis

food and beverage brand

Dos Equis is a premium Mexican lager brand originating in Mexico, with its name translating to 'two X's' in Spanish. The core product line includes Dos Equis Lager Especial and Ambar Especial, alongside various flavored Chelada and non-alcoholic options. The brand is marketed with a focus on bold character and has historically targeted an adult audience interested in music and sports sponsorships.

Dragon Stout

Jamaica

Dragon Stout is a Jamaican-style foreign extra stout known for its dark color, high alcohol content, and sweet, roasted malt profile. Originally brewed by the Desnoes & Geddes brewery, the brand is now produced and distributed by Heineken Jamaica. It is marketed primarily to consumers seeking a robust, full-bodied stout experience.

El Aguila

Spain

El Águila is a Spanish beer brand known for its traditional, unfiltered brewing process. Originally established over a century ago, the brand is currently owned and operated by Heineken España, S.A. It is positioned as a heritage lager targeting adult consumers who appreciate traditional brewing methods.

Goldthread

food and beverage brand

Goldthread Tonics offers a range of plant-based herbal tonics formulated to support various wellness goals, including energy, focus, immunity, and gut health. The products utilize pure botanicals and are positioned as functional beverages designed to provide tangible benefits for the body and mind. The brand offers individual flavors like Turmeric Radiance and Matcha Clarity, as well as curated variety packs.

Gösser

food and beverage brand

Gösser is an established Austrian brewery specializing in beer production, including traditional styles and organic options like Gösser Naturliebe. The brand emphasizes its connection to Austrian heritage, sourcing local ingredients such as spring water and barley from Austrian farmers. Gösser positions itself as a leading beer brand in Austria, targeting general beer consumers interested in traditional and locally sourced beverages.

Heeren van Amstel

food and beverage brand

Heeren van Amstel is an established entertainment venue located on Thorbeckeplein in Amsterdam, known for operating as a large café and bar since the late 1980s. The establishment is characterized by its focus on hosting regular live music performances spanning genres from rock to pop and Dutch-language music. It caters to a diverse local audience, including students and working professionals, and also serves as a location for private events and filming projects. The venue gained national recognition through the television program 'De Heeren van Amstel LIVE!', which later evolved into the 'Vrienden van Amstel LIVE!' concert series.

Heineken

Netherlands

Heineken is a global brewing company that primarily produces and markets its namesake pale lager beer, which is available in nearly every country. The brand emphasizes its Dutch heritage, tracing its origins back to Amsterdam in 1864. It targets a broad adult consumer base seeking a premium, internationally recognized beer experience. Heineken positions itself as a globally accessible, quality-focused mainstream lager brand.

Ichnusa

Italy

Ichnusa is an Italian beer brand produced in Sardinia, with its primary brewery located in Assemini. The brand emphasizes its regional heritage and traditional brewing methods, offering a range of lagers including non-filtered varieties. It is owned by Heineken Italia and targets consumers looking for authentic Sardinian-made products.

Inchs

food and beverage brand

Inch's is a brand of cider that is crafted in Hereford, England. The brand is owned and distributed by Heineken UK Limited. Inch's positions itself within the cider market, targeting consumers interested in traditional English cider products.

John Smith's

food and beverage brand

John Smith's is a historic British ale brand, originally established in 1758. The brand primarily produces traditional bitter and mild ales, known for their distinctive flavor profile. It is currently owned and managed by Heineken UK Limited. The products target consumers interested in classic, established British beer styles.

Lagunitas

food and beverage brand

Lagunitas is an American craft brewery primarily known for producing a diverse range of hop-forward beers, including its flagship India Pale Ale (IPA) and various specialty styles like Double IPAs and Hazy IPAs. The brand positions itself with a casual, spirited ethos, often promoting community engagement through taproom events and music sponsorships. Beyond alcoholic beverages, Lagunitas also offers non-alcoholic options such as sparkling hop water. The company maintains a significant presence in the US craft beer market, originating from Petaluma, California.

Maltina

food and beverage brand

Maltina is a non-alcoholic malt beverage produced by Nigerian Breweries, a subsidiary of Heineken. The drink is marketed as a nutritious and refreshing alternative to traditional soft drinks, often positioned for family consumption. It is primarily targeted towards consumers seeking a malt-based drink that provides energy and is suitable for all ages. The brand maintains a significant presence across various African markets.

McEwan's

United Kingdom

McEwan's is a Scottish beer brand known primarily for its range of ales, including its flagship Export and Champion varieties. The brand has a long history in the brewing industry and is currently owned by the Wells & Young's brewing group. Its products are widely distributed across the United Kingdom and international markets.

Murphy's

Ireland

Murphy's is an Irish stout brand known for its smooth, creamy texture and dark appearance. Produced using malted barley, barley, and hop extract, the beer is nitrogenated to achieve its signature consistency. The brand is primarily marketed to consumers seeking traditional Irish-style stouts.

Newcastle Brown Ale

United Kingdom

Newcastle Brown Ale is a traditional English brown ale known for its distinct amber color and caramel flavor profile. Originally brewed in Newcastle upon Tyne, the brand is now produced by Heineken International and distributed globally as a classic beer option. It targets consumers seeking a sessionable, malt-forward ale with historical roots in the United Kingdom.

Old Mout

food and beverage brand

Old Mout is a brand specializing in cider, originating in New Zealand in 1947. The brand is known for producing a range of fruit-flavored ciders. While the specific target audience is not detailed, the product category targets adult consumers of alcoholic beverages.

Red Stripe

Jamaica

Red Stripe is a Jamaican lager beer brand recognized for its distinctive short-neck brown bottle and white label. Originally brewed in Kingston, the brand is positioned as a globally distributed refreshment option that emphasizes its Caribbean heritage. It targets adult consumers looking for a light-bodied, accessible beer.

SOL

food and beverage brand

Sol is an international beer brand, historically associated with Mexican brewing heritage, though its current ownership and distribution are global. The brand emphasizes a connection to sunshine and an open, adventurous lifestyle. Its product line primarily consists of pale lager beers marketed toward adult consumers who engage in social activities.

Strongbow

food and beverage brand

Strongbow is a well-established brand specializing in hard cider, primarily known for its dry, crisp apple-based alcoholic beverages. Originating in the United Kingdom, it is one of the world's leading cider brands, often positioned as a refreshing alternative to beer. The product line typically targets adult consumers seeking a sessionable, fruit-flavored alcoholic drink.

Tiger

food and beverage brand

Tiger is a well-known brand primarily associated with energy drinks, particularly popular in Southeast Asian markets. The product line typically features carbonated, caffeinated beverages marketed for an energy boost. The brand targets consumers seeking functional beverages for alertness and stamina.