Brands Owned by Hero Group.

Beech-Nut

food and beverage brand

Beech-Nut produces a range of natural and organic baby food and toddler snacks, available in formats such as glass jars and pouches. The brand emphasizes food safety and quality through its Three-Branch Guarantee and proprietary Gentle Cooking process, designed to preserve nutrients and texture. Targeting parents of infants and toddlers, Beech-Nut offers products tailored to various developmental stages, often incorporating a variety of fruits, vegetables, and grains.

Corny

Germany

Corny is a brand specializing in cereal and muesli bars, offering a variety of products including protein-enriched, oat-based, and no-added-sugar options. Originally inspired by the American muesli bar concept, the brand was established in Germany in 1984 to provide convenient, snackable cereal products. It targets consumers seeking on-the-go snacks that balance taste with nutritional considerations.

HERO BABY

Switzerland

Hero Baby is a brand specializing in infant and toddler nutrition, offering a range of products including formula milk, cereals, and fruit pouches. The brand focuses on providing natural, development-oriented food options for children from infancy through the toddler years. It operates as a subsidiary of the Swiss-based Hero Group.

Hero

food and beverage brand

Hero is a brand primarily known for manufacturing and distributing a wide range of bicycle components, including drivetrains, brakes, and suspension systems. The company is headquartered in Taiwan and has a significant presence in the global cycling industry, supplying parts for various disciplines such as mountain biking, road cycling, and electric bikes. Hero targets both original equipment manufacturers (OEMs) and the aftermarket consumer base seeking performance-oriented cycling hardware.

Juvela

United Kingdom

Juvela is a brand specializing in gluten-free food products, including bread, cereals, pasta, and flour mixes designed for individuals with coeliac disease. The company provides products available for purchase online and through medical prescriptions in the United Kingdom and Ireland. They also offer resources and support for those managing a gluten-free diet.

Organix

United Kingdom

Organix is a food brand specializing in organic snacks and meals designed for babies and toddlers. The company focuses on providing nutritious options free from artificial colors and flavors, while emphasizing sustainable practices. It is a subsidiary of the Hero Group and targets parents seeking healthy, convenient food choices for young children.

Schwartau

Germany

Schwartauer Werke is a German food manufacturer specializing in fruit-based spreads, jams, and cereal bars. The company produces well-known consumer brands including Schwartau and Corny, catering to the breakfast and snack segments. Headquartered in Bad Schwartau, the business has operated for over 125 years with a focus on food production and sustainable sourcing.

Semper

Sweden

Semper is a Swedish brand specializing in infant and toddler nutrition, offering a wide range of products including baby food, infant formula, porridge, and välling. The company focuses on high-quality, regulated ingredients tailored to the developmental needs of children from infancy through early childhood. Since 2006, Semper has operated as a subsidiary of the Swiss-based Hero Group.

Willi Dungl

Austria

Willi Dungl is an Austrian brand that offers a range of organic teas, raw food bars, fruit juices, and natural cosmetics. The brand focuses on health-oriented, plant-based products developed with a holistic approach to wellness. Its offerings are primarily targeted at health-conscious consumers seeking natural dietary and personal care solutions.