Brands Owned by ITO EN, Ltd..

ITO EN

food and beverage brand

ITO EN is a health and wellness company specializing in authentic, high-quality Japanese green tea products, including bottled teas, loose leaf, matcha powder, and tea bags. The brand positions itself as the world's number one green tea brand, emphasizing sustainability, innovation in tea refinement, and respect for nature. ITO EN aims to deliver the traditional Japanese tea experience to a global audience through its family of brands like Oi Ocha and Teas' Tea.

Teas' Tea

United States

Teas' Tea is a brand of ready-to-drink bottled teas that focuses on unsweetened, organic, and cold-brewed tea varieties. The brand is a subsidiary of ITO EN (North America) INC., which emphasizes traditional Japanese tea-steeping methods and high-quality tea leaves. It targets health-conscious consumers seeking natural, additive-free tea beverages.

matcha LOVE

food and beverage brand

Matcha Love is a brand specializing in the sale of ceremonial and culinary grade matcha green tea products, including loose leaf powders and ready-to-drink beverages. The brand focuses on providing authentic, high-quality matcha sourced primarily from Uji, Japan, emphasizing traditional preparation methods. Their product line targets consumers interested in the health benefits and unique flavor profile associated with pure green tea, appealing to both daily drinkers and those new to matcha.