Brands Owned by JDE Peet's N.V..

Gevalia

food and beverage brand

Gevalia is a coffee brand originating from Gävle, Sweden, founded in 1853. The brand specializes in slow-roasted coffee made from 100% Arabica beans sourced globally. In the United States, Gevalia offers a range of products including ground coffee, whole bean coffee, and single-serve K-Cup pods, often positioned as a premium coffee experience.

Moccona

Netherlands

Moccona is a coffee brand specializing in freeze-dried instant coffee, known for its signature glass jar packaging. The brand offers a range of roast intensities and café-style coffee products, catering to consumers seeking convenient home-brewing options. It is currently owned and operated by Jacobs Douwe Egberts.

Natreen

Germany

Natreen is a brand specializing in low-calorie sweeteners and sugar-alternative food products, including jams, canned fruits, and dessert ingredients. The brand focuses on providing calorie-reduced options suitable for individuals managing their sugar intake, including those with diabetes. It is currently owned by Jacobs Douwe Egberts and is primarily marketed to health-conscious consumers.

Natrena

Netherlands

Natrena is a brand specializing in sugar substitutes and low-calorie sweeteners. It offers a variety of products designed for consumers looking to reduce their sugar intake while maintaining sweetness in beverages and food. The brand is widely recognized in the Benelux region as a staple for dietary and sugar-free product categories.

Peet's Coffee

United States

Peet's Coffee, established in 1966, positions itself as the original craft coffee company, emphasizing a commitment to high-quality sourcing and a deep-roasting process. The brand offers a variety of products including whole bean coffee, ground coffee, K-Cup pods, and espresso capsules, available through direct-to-consumer subscriptions and retail channels. Peet's targets discerning coffee drinkers who value flavor depth and brewing expertise, often appealing to those who prefer darker roast profiles.

Senseo

Netherlands

Senseo is a coffee brand that specializes in single-serve coffee pod systems and compatible coffee machines. The brand offers a variety of coffee blends, including original, origin-specific, and specialty options, designed for home brewing. It is currently owned and operated by the global coffee and tea company Jacobs Douwe Egberts.

Tassimo

Germany

Tassimo is a brand of single-serve coffee machines and proprietary beverage pods that utilize barcode technology to automate brewing settings. The system offers a variety of coffee, tea, and hot chocolate drinks through partnerships with various beverage brands. It is designed for home consumers seeking convenience and variety in their daily beverage preparation.