Brands Owned by Kellanova.

Cheez-It

United States

Cheez-It is a brand of baked snack crackers made by the Kellogg Company, known for their square shape and cheese flavor, traditionally made with real cheese. The product line includes various shapes, flavors, and sizes, such as White Cheddar and Whole Grain options. These crackers are primarily marketed as a savory snack food consumed by general audiences, including families and children.

Eggo

United States

Eggo is a brand primarily known for manufacturing and distributing frozen, pre-cooked waffles, which are a staple breakfast item in North America. The product line has expanded to include other frozen breakfast foods such as pancakes, French toast, and breakfast sandwiches. Eggo products are generally positioned for convenience and family consumption, appealing to consumers seeking quick and easy meal solutions. The brand is owned by the Kellogg Company.

Kellogg

food and beverage brand

Kellogg Company is a global manufacturer and marketer of ready-to-eat cereals and convenience foods, including snacks, frozen foods, and meat alternatives. The brand portfolio features well-known products such as Kellogg's Corn Flakes, Frosted Flakes, Pringles, and Eggo. Historically rooted in breakfast foods, the company targets a broad consumer base seeking convenient and accessible meal and snack options across various demographics.

Kellogg's

food and beverage brand

Kellogg's is a global manufacturer of ready-to-eat cereals and convenience foods, including snacks, frozen waffles, and plant-based products. The brand is positioned around providing convenient and accessible breakfast and snacking options for families and individuals. Founded in the early 20th century, Kellogg's has established a significant presence in the North American and international food markets.

Kellogg's Special K is a prominent global brand of breakfast cereals and snack foods, known for its focus on health-conscious consumers and weight management. The product portfolio includes various whole-grain flakes, protein bars, and meal replacement shakes marketed primarily to adults seeking balanced nutritional options. Originating in the United States, the brand is distributed worldwide as part of the Kellogg Company's extensive portfolio.

Pop-Tarts

United States

Pop-Tarts is a brand of toaster pastries sold by Kellogg's, consisting of a sweet filling sealed between two layers of baked pastry crust and topped with icing and sprinkles. Introduced in 1964, the product is designed to be eaten directly from the package or warmed in a toaster. The brand targets consumers seeking a quick, convenient, and sweet breakfast or snack option.

Pringles

food and beverage brand

Kellanova (formerly Kellogg Company, now a subsidiary of Mars, Inc.) is a leading global producer of snacks, cereal, and frozen foods. They operate a extensive manufacturing network and count on supplier partners for ingredients, packaging, services, and co-manufacturing to deliver their trusted and beloved foods globally.

Rice Krispies

United States

Rice Krispies is a brand of crisped rice cereal and pre-packaged snack bars manufactured by the Kellogg Company. The brand is widely recognized for its original cereal product and its association with homemade or ready-to-eat marshmallow-based treats. It primarily targets families and consumers seeking convenient, classic snack options.

Rice Krispies Treats

United States

Rice Krispies Treats is a line of pre-packaged, ready-to-eat snack bars manufactured by Kellogg's. The product is based on the original confection made from puffed rice cereal, melted marshmallows, and butter. These snacks are positioned as a convenient, nostalgic treat primarily targeting families and children. The brand extends across various formats, including original, chocolatey, and seasonal variations.

Special K

food and beverage brand

Special K is a brand primarily known for its breakfast cereals, which feature whole grain flakes, fruit, and yogurt clusters, often fortified with vitamins and minerals. The product line has expanded to include snack bars and granola, emphasizing wholesome ingredients and flavor variety. The brand targets consumers seeking options for breakfast and snacking that align with specific dietary preferences or goals.