Brands Owned by Korea Yakult Co., Ltd..

HY

food and beverage brand

HY Official is an apparel brand offering a range of clothing including shirts, sweats, hoodies, t-shirts, and jackets. The brand positions its products around effortless style, premium quality fabrics, and intentional design, emphasizing durability and comfort. A core value of HY Official is its commitment to sustainability, utilizing eco-friendly and sustainable materials in its product construction. The target audience appears to be consumers seeking high-quality, timeless wardrobe staples with an emphasis on responsible sourcing.