Brands Owned by Luxco, Inc..

Everclear

food and beverage brand

Everclear is a high-proof, neutral grain alcohol distilled from American grain and distributed nationally in the United States. Positioned as a versatile "blank liquid canvas," it is primarily used as a base ingredient for creating homemade liqueurs, bitters, tinctures, and cocktails. The product is also marketed for various non-beverage applications, including cooking and DIY extractions, targeting creative consumers and mixologists.

Rebel

United States

Rebel Bourbon is a brand of wheated bourbon whiskey produced by Lux Row Distillers in Bardstown, Kentucky. The brand positions itself around a rebellious, bold identity and offers a range of Kentucky straight bourbon products. It targets consumers who appreciate traditional whiskey craftsmanship with a modern, unconventional marketing approach.