Brands Owned by Midsona AB.

Barebells

food and beverage brand

Launched in 2016, Barebells is a functional food brand that offers a wide range of protein-enriched alternatives to snacks and meals, including protein bars, milkshakes, and drinkable meals. Part of the Vitamin Well Group, the company focuses on high-protein, no-added-sugar products that prioritize taste.

Davert

Germany

Davert is a German brand specializing in organic food products, including grains, rice, legumes, breakfast cereals, and convenience meals. The company emphasizes sustainable sourcing and maintains long-term, fair trade relationships with agricultural partners worldwide. Davert is a subsidiary of Midsona Deutschland GmbH and focuses on providing high-quality organic ingredients for health-conscious consumers.

Friggs

Sweden

Friggs is a Swedish food brand that specializes in health-conscious snacks and dietary supplements, including rice cakes, corn cakes, and herbal teas. The brand focuses on providing convenient, gluten-free, and natural product options for health-oriented consumers. It is a well-established name in the Nordic market for its range of wellness-focused food items.

Gainomax

Sweden

Gainomax is a Swedish brand that specializes in sports nutrition products, including protein-enriched drinks and protein bars designed for post-workout recovery and active lifestyles. The brand focuses on providing convenient, high-protein snacks and beverages that are often lactose-free and formulated to support muscle recovery. Gainomax targets athletes and fitness enthusiasts seeking functional nutrition to assist in their training goals.

NATUR COMPAGNIE

Germany

NATUR COMPAGNIE is a food brand that offers a range of organic, convenient meal solutions including broths, noodle dishes, and snack cups. The brand emphasizes the use of natural ingredients and avoids added sugar in its recipes to cater to families seeking quick, mindful eating options. It operates as a subsidiary of the Bell Food Group.

Naturdiet

Sweden

Naturdiet is a brand specializing in meal replacement products, including shakes, powders, and smoothies designed for weight control. The products are formulated as very-low-calorie diets (VLCD) containing essential vitamins and minerals to support calorie-restricted lifestyles. The brand is owned by the Swedish health and wellness company Midsona.

Propud

food and beverage brand

ProPud develops and sells high-protein food and beverage products, including puddings, milkshakes, bars, mousses, and soft serve ice cream. The brand positions itself as offering healthy alternatives where taste and function meet, featuring high protein content and no added sugar. ProPud targets consumers looking to indulge their cravings without compromising on nutritional goals, often referencing the Swedish 'fika' tradition in its product lines.

Swebar

Sweden

Swebar is a Swedish brand specializing in protein bars that emphasize flavor variety and texture. Established in 1998, the brand positions its products as a balance between nutritional supplementation and confectionery-inspired taste. It is currently owned by the consumer health company Midsona.

granoVita

Switzerland

granoVita is a food brand specializing in vegetarian and organic products, including nut butters, pâtés, mueslis, and dietary supplements. Established in 1929, the company focuses on providing natural and healthy food alternatives for health-conscious consumers. It operates as part of the Bell Food Group.