Brands Owned by Monster Beverage Corporation.

Bang Energy

food and beverage brand

Bang Energy is a brand primarily known for producing high-caffeine energy drinks marketed for performance enhancement and fitness support. The product line typically features zero sugar and zero calorie formulations, often including ingredients like BCAAs and CoQ10. The brand historically targeted athletes, bodybuilders, and consumers seeking intense energy boosts for workouts or demanding schedules. The company, formerly VPX Sports, has undergone significant operational and ownership changes in recent years.

Monster

United States

Monster Energy is a major producer of energy drinks, offering a wide portfolio of beverages that often feature high caffeine and sugar content, though sugar-free options are also available. The brand is heavily positioned within action sports, music, and gaming cultures, utilizing extensive sponsorship activities for marketing. Its primary target audience consists of young adults and consumers seeking an energy boost for performance or lifestyle activities. The company is globally recognized for its distinctive claw logo and various product lines beyond the original Monster Energy formula.

Reign

food and beverage brand

Reign Total Body Fuel is an energy drink marketed primarily toward fitness enthusiasts and athletes. The beverage is positioned as a high-performance, zero-sugar option containing BCAAs, CoQ10, and natural caffeine. It is manufactured by Monster Beverage Corporation and is known for its high caffeine content compared to many competitors.

Reign Storm

food and beverage brand

Reign Storm is an energy drink line produced by Monster Beverage Corporation, positioned as a performance-focused beverage alternative. The drinks are formulated with natural flavors, contain zero sugar, and are often marketed as containing ingredients like CoQ10, electrolytes, and BCAAs. The brand targets active consumers and those seeking energy support without traditional sugar content.