Brands Owned by NorgesGruppen ASA.

Bakehuset

Norway

Bakehuset is a large-scale Norwegian bakery chain that produces a wide range of fresh bread, burger buns, hot dog rolls, and cakes for the retail market. Operating 11 local bakeries across Norway, the company supplies products to major grocery chains and offers online cake ordering services. It focuses on maintaining a national distribution network while emphasizing local production and quality standards.

First Price

Norway

First Price is a private label brand owned by the Norwegian company Unil AS, offering a wide range of affordable grocery and household products. The brand focuses on providing cost-effective solutions for everyday needs, targeting budget-conscious consumers. Its products are primarily distributed through NorgesGruppen retail outlets in Norway.

Jacobs Utvalgte

Norway

Jacobs Utvalgte is a premium private label brand owned by Unil AS, offering a curated selection of high-quality food products. The brand focuses on specialty ingredients and gourmet items, targeting consumers looking for elevated culinary options within the Norwegian grocery market.

Meny

Norway

MENY is a Norwegian supermarket chain that offers a wide selection of groceries, fresh produce, and specialty food items. The brand emphasizes quality and food expertise, providing services such as catering, home delivery, and various sustainability initiatives to reduce food waste. It serves a broad consumer base across Norway through both physical retail locations and an online store.

Vår Egen

Norway

Vår Egen is a private label brand primarily associated with the Norwegian retail group NorgesGruppen. The brand offers a diverse range of grocery products, including pantry staples, dairy, and convenience foods, positioned as an affordable alternative to branded goods for everyday consumers.