Brands Owned by Organización Soriana, S.A.B. de C.V..

Jose Cuervo

food and beverage brand

Cuervo Tradicional is a line of 100% blue agave tequilas offered by Jose Cuervo, positioned as a handcrafted option within the broader portfolio. This range includes Blanco, Reposado, Añejo, and Cristalino expressions, catering to consumers seeking traditional tequila profiles. The brand leverages Jose Cuervo's extensive heritage as the company that claims to have invented tequila.

Maseca

Mexico

MASECA® is a global leader of corn masa flour and tortillas, owned by GRUMA (Grupo MASECA®). They offer nixtamalized corn flour and finished products for industrial customers, retail, and food service sectors globally, with processes including milling, nixtamalization, and dehydration.

Vips

Mexico

Vips is a prominent family restaurant chain in Mexico, operating over 230 locations that serve a variety of meals throughout the day. Established in 1964, the brand is owned by Alsea and focuses on providing a casual dining experience with a menu featuring traditional Mexican dishes and coffee. It serves a broad customer base looking for accessible, home-style dining options.