Brands Owned by Paulaner Brauerei Gruppe GmbH & Co. KGaA.

Hacker-Pschorr

food and beverage brand

Hacker-Pschorr is a traditional Munich brewery that produces a range of Bavarian beers, including Weissbier, Kellerbier, Münchner Gold, and Oktoberfest Märzen. The brand emphasizes traditional recipes and maintains strong cultural ties within Munich, evidenced by its long-standing partnerships with local sports clubs like TSV 1860 München. While rooted in Bavarian heritage, the brewery markets its products internationally, including in the USA. The brand also promotes traditional Bavarian cuisine alongside its beer offerings.