Brands Owned by Sanrio Company, Ltd..

Hello Kitty

food and beverage brand

Hello Kitty is a global character brand created by the Japanese company Sanrio, first introduced in 1974. The brand features a stylized, anthropomorphic character known for its simple design and lack of a mouth. Hello Kitty merchandise spans a wide array of product categories, including apparel, accessories, stationery, and home goods, targeting a broad demographic that includes children and adult collectors.