Brands Owned by Sazerac Company, Inc..

Ancient Age

food and beverage brand

Ancient Age is a brand that produces Straight Bourbon whiskey bottled at 80 proof in the United States. The product profile features aromas of corn, caramel, and toffee, leading to a taste that includes spice and a lingering finish with notes of toffee and citrus. While specific heritage details are not provided in the content, the brand offers a traditional American whiskey experience.

Blantons

United States

Blanton's is a Kentucky-based producer of premium bourbon whiskey, recognized for introducing the world's first single barrel bourbon in 1984. The brand is known for its heritage of hand-selecting barrels from Warehouse H, a metal structure that utilizes regional climate fluctuations to influence the aging process. It targets spirits enthusiasts and collectors seeking high-quality, small-batch American whiskey.

Buffalo Trace Distillery

food and beverage brand

Buffalo Trace Distillery is a historic American distillery located in Franklin County, Kentucky, known for producing various bourbon and rye whiskeys. The brand emphasizes its long heritage, tracing its production methods back over 200 years, inspired by the paths carved by early American pioneers. Its flagship product is Buffalo Trace Kentucky Straight Bourbon Whiskey, which is positioned as a classic American whiskey offering. The distillery targets consumers interested in traditional American whiskey craftsmanship and history.

BuzzBallz

food and beverage brand

BuzzBallz produces a variety of ready-to-drink (RTD) alcoholic beverages, including cocktails, chillers, and larger format "Biggies." These products are pre-mixed and typically sold in single-serving, spherical packaging, featuring various flavors across different ABV levels, often around 15%. The brand targets consumers looking for convenient, portable, and flavorful alcoholic options suitable for social gatherings.

Caribou Crossing

food and beverage brand

Caribou Crossing is a brand of Canadian Whisky that claims the distinction of being the world's first single barrel Canadian whisky. The product is crafted using a selection from the Sazerac Company's extensive collection of whisky barrels. This brand is positioned to offer a premium interpretation within the Canadian whisky category, targeting consumers interested in high-quality, single-barrel spirits.

Eagle Rare

food and beverage brand

Eagle Rare is a brand of Kentucky Straight Bourbon Whiskey, specifically known for its 10 Year expression. This bourbon is aged for a minimum of ten years, resulting in a complex aroma and a bold, dry, oaky flavor profile. The brand has received numerous accolades, including multiple Double Gold Medals from the San Francisco World Spirits Competition. It targets consumers seeking an aged, distinctive bourbon experience.

Evangeline's Praline

food and beverage brand

Evangeline's Praline is a brand specializing in pecan-flavored liqueurs, including a standard Praline Pecan Liqueur and a cream-based Pralines and Cream variant. The brand emphasizes the indulgent, sweet confectionary traditions associated with Southern US culture. Evangeline's is part of the extensive portfolio of brands owned and distributed by the Sazerac Company.

Fireball

food and beverage brand

Fireball is a brand of flavored whisky, specifically known for its cinnamon flavor profile. The product is positioned as a versatile spirit used in various mixed drinks and shots, often associated with social gatherings and nightlife. The brand markets merchandise and provides numerous cocktail recipes to encourage diverse consumption methods among its target audience of younger adult consumers.

Garavogue

food and beverage brand

Garavogue is an inaugural Irish whiskey brand launched by Sazerac's Hawk’s Rock Distillery, named after the river flowing through Sligo. The brand focuses on limited, experimental releases blending tradition with innovation, crafted by Master Blender Helen Mulholland. The initial offering is a 20-Year-Old Single Malt Irish Whiskey, distinguished by its complex maturation across multiple finishing casks including French Muscat, Sauternes, Spanish PX Sherry, and Barbadian Rum casks.

Hancock's

food and beverage brand

Hancock's President's Reserve is a single barrel bourbon whiskey produced under the Sazerac Company portfolio. This bourbon is characterized by a deep amber color and a palate featuring notes of honey, clover, slight fruitiness, and spices. It is positioned as a well-crafted whiskey intended for neat consumption or use in classic cocktails like the Manhattan.

Peligroso

food and beverage brand

Peligroso is a brand of 100% agave tequila crafted in Jalisco, Mexico, utilizing traditional production methods. The brand portfolio includes Silver and Reposado expressions, both derived from blue Weber agave. Peligroso is positioned as a spirit inspired by the pursuit of adventure and is marketed by The Sazerac Company.

Sazerac Rye

food and beverage brand

Sazerac Rye is a specific rye whiskey product line produced by The Sazerac Company, a global spirits producer with deep roots in New Orleans. The brand is positioned within a portfolio that includes over 450 spirits created at award-winning distilleries worldwide. Sazerac Rye is targeted toward consumers and mixologists who appreciate American whiskey, often serving as a key component in classic cocktails like the Sazerac.

Sheep Dog

Canada

Sheep Dog is a Canadian pet brand that specializes in premium, single-ingredient treats for dogs. The company focuses on natural, preservative-free products designed to support canine wellness and nutrition. Their offerings are marketed toward pet owners seeking high-quality, intentionally crafted snacks for their companions.

Southern Comfort

food and beverage brand

Southern Comfort is a brand of liqueur, often categorized as a whiskey-based spirit with natural flavors, produced by the Sazerac Company. The product line includes variations such as Original, Black, and 100 proof, which are promoted for use in cocktails or consumed neat. The brand targets consumers looking for versatile spirits suitable for casual drinking occasions, encouraging a "comfortably different" approach to mixing drinks.

Stagg

food and beverage brand

Stagg is a premium Kentucky straight bourbon whiskey produced by the Buffalo Trace Distillery. The brand is known for its barrel-proof, uncut, and unfiltered expressions, which are aged in charred white oak barrels to provide a high-proof, intense flavor profile. It is positioned as a collector-focused spirit, targeting experienced whiskey enthusiasts who prefer full-strength, bold bourbon.

Thomas S. Moore

United States

Thomas S. Moore is a historical American whiskey brand originally established in the late 19th century in Kentucky. The brand was recently revived by the Barton 1792 Distillery as a line of premium, cask-finished bourbons targeted at whiskey enthusiasts and collectors.

W. L. Weller

food and beverage brand

W. L. Weller is a brand of Kentucky straight bourbon whiskey produced by the Buffalo Trace Distillery, known for pioneering the use of wheat instead of rye in the mash bill to create a softer, smoother profile. The product line ranges from approachable expressions like Special Reserve to high-proof, limited-release offerings such as William Larue Weller. The brand honors the legacy of its founder, William Larue Weller, who established the company in 1849 based on this innovative wheated bourbon recipe. The target audience includes bourbon enthusiasts seeking smoother flavor profiles and collectors interested in its limited annual releases.

Wheatley

food and beverage brand

Wheatley is a brand of vodka produced by the Buffalo Trace Distillery, leveraging over 200 years of distilling experience. The vodka is characterized by being ten times distilled and triple filtered to achieve an ultra-smooth taste profile. It is positioned as an accessible, quality spirit crafted by Master Distiller Harlen Wheatley, targeting consumers looking for a well-made American vodka.