Brands Owned by The Clorox Company.

Hidden Valley

food and beverage brand

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Hidden Valley Ranch

food and beverage brand

Hidden Valley Ranch is a brand primarily known for manufacturing and marketing its signature Ranch salad dressing, which is available in bottled, dry mix, and dip formats. The brand has expanded its offerings to include various flavor extensions, seasonings, and related merchandise. It targets consumers seeking versatile condiments and flavor enhancers for everyday meals, snacks, and entertaining.

Kingsford

United States

Kingsford is a manufacturer of charcoal briquets, wood pellets, and grilling accessories. Originally established in 1920 as a byproduct of Henry Ford's automotive wood supply, the brand has become a prominent provider of fuel and tools for outdoor cooking. Its products are widely distributed to home consumers across the United States.

NeoCell

food and beverage brand

NeoCell is a leading collagen brand and part of Nutranext (a Clorox Company), which operates as a vertically-integrated developer and manufacturer of dietary and nutritional supplements. Its manufacturing arm, Nature's Products, Inc., provides full-service contract manufacturing, custom formulation, and private labeling for vitamins and supplements.

Rainbow Light

United States

Rainbow Light is a nutritional supplement brand that offers a range of vitamins, minerals, and herbal formulas designed for various life stages and health needs. The company emphasizes the use of plant-based ingredients and provides products tailored for specific demographics, including prenatal, men's, women's, and children's health. Established in 1981, the brand focuses on food-based supplementation and is currently a subsidiary of The Clorox Company.

Renew Life

food and beverage brand

Renew Life is a dietary supplement brand specializing in digestive wellness products, primarily focusing on high-potency probiotics, digestive enzymes, and gentle cleansing formulas. The brand emphasizes using clinically studied and diverse bacterial strains, guaranteeing potency through the expiration date. Their product line is segmented to target specific health needs across various demographics, including men, women, children, and adults over 50, with a core focus on gut, immune, and colon health.

Ultima Replenisher

food and beverage brand

Ultima Replenisher specializes in electrolyte powders and hydration packets formulated without sugar, calories, or carbohydrates. The brand offers various functional blends targeting specific needs such as daily focus, collagen defense, crave control, and gut health. Ultima positions itself as a flavorful hydration solution, often sold in natural health stores, and is manufactured in the USA.