Brands Owned by The Kraft Heinz Company.

A.1

United States

A.1. is a well-known brand primarily recognized for its signature steak sauce, which is formulated with a blend of tomatoes, vinegar, and various spices. Originally developed in the United Kingdom in the 19th century, the brand is now widely distributed and marketed as a condiment for meat dishes. It is currently owned by The Kraft Heinz Company and targets consumers looking to enhance the flavor of grilled or roasted proteins.

Baker's

food and beverage brand

Baker's is a brand primarily known for producing baking chocolate products, including various types of chocolate bars and chips used in desserts. The brand is currently owned and managed by The Kraft Heinz Company in the United States. Its offerings are targeted toward home bakers looking for ingredients to create recipes such as brownies, fudge, and pies.

Bulls-Eye

food and beverage brand

Bull's-Eye is a brand specializing in barbecue sauces, offering various flavors such as Original, Hickory Smoke, and Honey BBQ. The products are marketed toward grill owners and meat lovers for use in cooking and recipe preparation. The brand is currently part of the Kraft Heinz portfolio in the United States.

Bénédicta

France

Bénédicta is a French food brand specializing in a wide range of condiments, including mayonnaise, salad dressings, and various culinary sauces. Established in 1907, the brand focuses on providing versatile products for home cooking and casual dining occasions. It currently operates as a subsidiary of The Kraft Heinz Company.

Campfire

food and beverage brand

Campfire is a comprehensive, customizable software platform designed to assist authors with the entire creative process, from initial writing to detailed worldbuilding. The platform offers various modules for organizing story elements, including character sheets, relationship webs, timelines, and research notes, accessible via browser, desktop, and mobile applications. It targets authors across all genres who require robust organizational tools to manage complex narratives and extensive fictional settings.

Capri Sun

food and beverage brand

Capri Sun is a global brand primarily known for fruit-based drinks packaged in its signature foil pouches. The product line includes core fruit and water beverages, options with added electrolytes, and zero-sugar variants, all formulated without artificial colors, flavors, or preservatives. The brand targets children and families, emphasizing convenience and a simple ingredient list to deliver its widely recognized taste.

Cenovis

Australia

Cenovis is an Australian brand that offers a wide range of vitamins, minerals, and dietary supplements designed to support daily health needs such as immunity, energy, and general wellbeing. Established in 1938, the brand provides products in various formats including tablets, capsules, and chewables for men, women, and children. Cenovis is currently owned by Opella and emphasizes accessible, routine-based health support.

Classico

food and beverage brand

Classico is a brand of pasta sauces owned by The Kraft Heinz Company, featuring a variety of flavors such as Cabernet Marinara, Caramelized Onion, and Four Cheese. The brand positions its products as suitable for preparing meals for one's "chosen family" gatherings. Classico targets consumers looking for convenient, flavorful sauce options for home-cooked Italian-style dishes in the United States market.

Claussen

food and beverage brand

Claussen specializes in producing fresh, refrigerated kosher dill pickles, distinguishing itself from shelf-stable varieties by prioritizing crispness and authentic flavor through refrigeration. The brand offers various cuts, including spears, halves, chips, and whole pickles, alongside spicy and bread and butter varieties. Claussen positions itself as a premium choice for consumers seeking high-quality ingredients and a traditional, tangy pickle experience.

Complan

United Kingdom

Complan is a brand of nutritional supplement drinks designed to provide balanced nutrition for individuals who may require additional dietary support. The product line includes powdered drink mixes formulated with proteins, vitamins, and minerals to assist with recovery, weight management, or general wellness. It is primarily marketed toward adults, the elderly, and those recovering from illness.

Cool Whip

food and beverage brand

Cool Whip is a brand of whipped topping manufactured by Kraft Heinz, primarily sold in the United States. The product is positioned as a light, fluffy, and creamy alternative to traditional whipped cream, designed to enhance desserts such as pies, sundaes, and various baked goods. The brand offers several product variations, including zero sugar, reduced fat, and extra creamy options, catering to consumers seeking different nutritional profiles for their sweet treats.

Country Time

food and beverage brand

Country Time is a brand primarily known for its powdered beverage mixes, most famously its classic lemonade flavor. The product line includes various fruit-flavored drink mixes, such as strawberry and blueberry lemonade, available in both regular and zero-sugar formulations. Positioned as a convenient and nostalgic option, Country Time targets households seeking easy-to-prepare, refreshing beverages for family consumption.

Crystal Light

food and beverage brand

Crystal Light is a brand primarily known for its powdered drink mixes, offering a variety of low-calorie and sugar-free flavor options including fruit punches, lemonades, and iced teas. The products are designed to provide convenient, flavorful hydration suitable for consumers seeking alternatives to sugary beverages. While the provided website content suggests a focus on elegance and purity, the core offering centers on accessible, flavored drink mixes for everyday refreshment.

Eckart

Germany

ECKART is a global manufacturer of effect pigments and metallic additives used in the coatings, printing, plastics, and cosmetic industries. A member of the ALTANA Group, the company specializes in aluminum, pearlescent, and functional pigments for industrial and decorative applications. The brand leverages over 140 years of experience to provide technical solutions for automotive, architectural, and graphic arts markets worldwide.

Enco

Mexico

Enco Foods is a supplier of professional-grade baking and dessert ingredients, including fondant, food coloring gels, royal icing, and flavor concentrates. The brand serves both professional bakeries and home bakers, offering products that meet international food safety standards such as SQF and FDA certifications. Based in Mexico, Enco provides a wide range of supplies for the bakery and ice cream industries.

Good Seasons

United States

Good Seasons is a brand of dry salad dressing and recipe seasoning mixes, most notably its Italian dressing variety. Owned by The Kraft Heinz Company, the brand provides shelf-stable packets that consumers mix with oil, vinegar, and water to create homemade dressings. It is marketed toward home cooks seeking convenient, customizable flavor solutions for salads and various culinary applications.

HP

food and beverage brand

HP is a technology company that designs, develops, and manufactures a wide range of computing and imaging products, including laptops, desktops, workstations, and printers. The brand provides hardware, software, and related services aimed at both consumer and business markets, focusing on solutions for productivity, collaboration, and AI integration. HP positions its offerings to support diverse work environments, from home offices to extreme professional settings like aerospace applications.

Healthy Heights

food and beverage brand

Healthy Heights is a nutrition brand that specializes in protein shakes and supplements formulated specifically for children. Developed by pediatricians, the products are designed to support healthy growth and development in kids who may be picky eaters or require additional nutritional support. The brand targets parents seeking scientifically backed, nutrient-dense dietary solutions for their children.

Heinz

food and beverage brand

Heinz is a global food brand primarily known for its extensive line of condiments, including its signature tomato ketchup, alongside other products like beans, mayonnaise, and canned goods. Founded by Henry J. Heinz over 150 years ago, the brand emphasizes classic, iconic tastes derived from its ingredients. The company's products are widely distributed and used by general consumers for everyday cooking and meal enhancement.

Imperial Nuts

food and beverage brand

A leading manufacturer and distributor of branded and private label nuts, trail mixes and dried fruits. Proudly processed in the USA. Industry Leader in Quality and Value.

Jello

food and beverage brand

Jell-O is a brand primarily known for its gelatin dessert mixes, which are prepared by boiling water and mixing it with the powdered product. The brand also offers instant pudding mixes, no-bake dessert mixes, and ready-to-eat refrigerated cups. Positioned as an accessible and nostalgic dessert option, Jell-O products are widely available in grocery stores and appeal to families and consumers seeking quick, colorful sweet treats.

Jet Puffed

food and beverage brand

Jet-Puffed is a long-standing brand specializing in the production of marshmallows, offering varieties such as mini, jumbo, flavored, and seasonal packs like S'mores Vanilla and Strawberry. The brand emphasizes a soft, fluffy texture and quality ingredients across its product line. Its offerings target general consumers looking for ingredients for baking, topping hot beverages, or traditional campfire treats like s'mores.

Just Spices

food and beverage brand

Just Spices is a food brand that specializes in a variety of pre-mixed spice blends, seasonings, and toppings designed to simplify home cooking. Founded in Germany, the company focuses on providing high-quality, versatile ingredients that cater to both everyday meals and specific culinary dishes. The brand targets home cooks looking to enhance flavor profiles with convenient, expertly balanced spice combinations.

KOOL

United States

Kool is a brand of menthol-flavored cigarettes currently manufactured and marketed by ITG Brands, a subsidiary of Imperial Brands. Originally introduced in 1933, the brand is positioned within the tobacco industry as a primary provider of mentholated tobacco products for adult smokers. It maintains a long-standing presence in the global cigarette market.

Knox

United States

Knox is a brand primarily known for its unflavored gelatin products used in cooking, baking, and as a dietary supplement. It is a long-standing household name in the United States, often utilized for thickening desserts, salads, and various culinary applications.

Knudsen

food and beverage brand

Knudsen is a dairy brand specializing in the production and sale of cottage cheese and sour cream products. Established in California in 1919 by the Knudsen brothers, the brand emphasizes consistently delicious taste and creamy texture in its offerings. The product line targets consumers seeking traditional dairy items for everyday consumption and snacking occasions.

Kool-Aid

United States

Kool-Aid is a brand of powdered drink mix, primarily known for its fruit-flavored soft drinks, manufactured by Kraft Heinz. The product line includes both sweetened and unsweetened varieties, available in various formats such as powdered mixes, liquid concentrates, and ready-to-drink pouches like Jammers. The brand targets consumers looking for fun, flavorful, and often brightly colored beverage options, frequently promoted through easy-to-make recipes.

Kraft

food and beverage brand

Kraft is a major American brand specializing in a wide array of packaged food products, including condiments, dairy items, sauces, and boxed meals. The brand is widely recognized for staples such as Kraft Macaroni & Cheese, Kraft Singles, and various salad dressings. Operating under The Kraft Heinz Company umbrella, Kraft aims to provide convenient and familiar flavors for everyday home cooking across the United States.

Lactaid

food and beverage brand

Lactaid is a brand specializing in a wide range of real dairy products that are treated to be lactose-free, including milk, ice cream, cottage cheese, and creamers. The brand's positioning centers on allowing consumers with lactose sensitivity to enjoy traditional dairy foods without digestive discomfort. In addition to food products, Lactaid also offers dietary supplements containing the lactase enzyme to aid in dairy digestion. The brand targets individuals who are sensitive to lactose but still desire the taste and nutritional benefits of real dairy.

Lea & Perrins

food and beverage brand

Lea & Perrins is a brand specializing in premium sauces, most notably its original Worcestershire sauce, which originated in 1837 in Worcester, England. The flagship product is crafted using a closely guarded recipe involving ingredients like anchovies and tamarind, aged for 18 months to develop a complex, savory flavor profile. The brand offers a range of products including steak sauces and marinades, catering to home cooks and foodservice operations seeking to add depth and balance to various dishes.

Leggo’s

food and beverage brand

Leggo's is an Australian brand specializing in a wide range of Italian-style cooking bases and meal solutions, including pasta sauces, pestos, purees, and tomato pastes. The product portfolio spans shelf-stable canned goods, jarred sauces, and fresh pasta and sauce options designed for quick meal preparation. The brand emphasizes its Australian heritage and provides products intended to inspire home cooks with Italian flavors.

Lunchables

food and beverage brand

Lunchables is a brand of pre-packaged meal kits primarily targeting children, manufactured and distributed by Kraft Heinz. These kits typically contain components like crackers, meat, and cheese, allowing consumers to assemble their own small meals. The product positioning focuses on providing convenient, quick, and fun meal or snack solutions for kids both at home and for packed lunches.

MOSH

food and beverage brand

MOSH is a brand specializing in protein bars formulated with ingredients intended to support brain health, featuring 6+ brain nutrients alongside protein and fiber content. The product line includes various flavors available in both whey and plant-based protein options. These products are marketed toward consumers seeking functional nutrition in a convenient snack format.

Marie

France

Marie is a French food brand specializing in frozen and chilled ready-made meals, including gratins, pizzas, and traditional French dishes. The brand focuses on providing convenient, pre-prepared culinary options that emphasize traditional recipes and quality ingredients for home consumers.

Maxwell House

food and beverage brand

Maxwell House is a long-established American brand specializing in coffee products, including ground, instant, and single-serve formats. The brand emphasizes delivering a classic, smooth flavor, often associated with its "Good to the Last Drop" slogan. It is positioned as a staple for consumers seeking a reliable and familiar coffee experience to start their day. Maxwell House is currently part of the Kraft Heinz portfolio.

MiO SPORT

United States

MiO SPORT is a line of liquid water enhancers produced by The Kraft Heinz Company that features added electrolytes and B vitamins. The product is designed to be squeezed into water to provide customizable flavor and hydration support for active consumers. It is marketed as a convenient, portable alternative to traditional sports drinks.

Mio

food and beverage brand

Mio is a brand owned by Kraft Heinz that produces liquid water enhancers designed to customize the flavor of plain water. The product line includes basic Mio flavors, Mio Hydrate featuring electrolytes and B vitamins, and Mio Energy containing caffeine and B vitamins. The brand targets consumers looking for a convenient, customizable way to enhance their daily water intake.

Miracel Whip

United States

Miracle Whip is a dressing product manufactured by Kraft Heinz that is characterized by a sweet, tangy, and creamy flavor profile. It is marketed as a distinct alternative to mayonnaise, utilizing a unique blend of spices for use in sandwiches, salads, and various recipes. The brand is primarily targeted at consumers seeking a versatile condiment for home food preparation.

Miracle Whip

United States

Miracle Whip is a dressing product owned by The Kraft Heinz Company, characterized by its sweet, tangy, and creamy flavor profile. Marketed as a distinct alternative to mayonnaise, it is commonly used as a condiment for sandwiches, salads, and various culinary recipes. The brand targets consumers seeking a specific zippy flavor profile for everyday food preparation.

Mrs. Elswood

food and beverage brand

Mrs. Elswood is a brand primarily known for producing a range of pickled vegetables, including gherkins, onions, and chutneys. The products are often positioned as traditional, high-quality accompaniments for meals, sandwiches, and charcuterie boards. The brand has a strong presence in the UK market, often targeting consumers looking for established, reliable pantry staples.