Brands Owned by The Mentholatum Company, Inc..

Softlips

food and beverage brand

Softlips is a brand specializing in lip care products, primarily offering lip balms in various formats, including their signature Classic Slim stick. The product line emphasizes flavor variety and hydration, with collections ranging from standard offerings to 100% Natural options and limited-edition seasonal flavors. The brand targets consumers seeking functional lip moisturization combined with sensory appeal through diverse taste profiles.