Brands Owned by The Simply Good Foods Company.

Atkins

food and beverage brand

Atkins is a brand specializing in low-carbohydrate, high-protein food products, including bars, shakes, snacks, and frozen meals. The brand positions itself around a science-backed, low-carb lifestyle philosophy designed to support weight management and wellness goals. Atkins provides various plans and products intended for individuals seeking to control carbohydrate intake for weight loss or maintenance.

DairyPure

United States

DairyPure is a brand of milk and dairy products that emphasizes sourcing from local family farms. The product line includes traditional dairy milk, flavored milks, and specialized options like lactose-free Milk50, which is formulated to contain fewer calories and less sugar than standard skim milk.

Friendship Dairies

United States

Friendship Dairies is a food brand specializing in dairy products, most notably cottage cheese and sour cream. It is positioned as a provider of protein-rich, versatile dairy staples for health-conscious consumers. The brand is a subsidiary of Saputo Inc. and maintains a long-standing presence in the North American market.

Luzianne

food and beverage brand

Luzianne is a brand specializing in tea products, most notably known for its authentic Southern-style iced tea, which it has produced since 1902. The company offers various tea formats, including ready-to-pour options and loose leaf varieties, emphasizing traditional brewing methods. While rooted in Southern heritage, Luzianne products are distributed for consumers seeking classic tea flavors.

MET-Rx

United States

MET-Rx is a sports nutrition brand that specializes in high-protein supplements, including protein bars and snacks designed for athletes and fitness enthusiasts. The brand focuses on providing nutrient-dense products that support muscle recovery and performance goals. It is currently owned by The Bountiful Company, a subsidiary of Nestlé Health Science.

Quest Nutrition

food and beverage brand

Quest Products, LLC is a U.S.-based Consumer Healthcare Products company. They provide contract manufacturing, direct control over manufacturing operations, and quality assurance for healthcare brands, including primary and secondary packaging, case packing, and palletizing.

TruMoo

United States

TruMoo is a brand of flavored milk products, including chocolate, strawberry, and vanilla varieties, produced by Dean Foods. The brand offers various formulations, such as lowfat and high-protein options, marketed as a fun and flavorful beverage choice for consumers. It is widely distributed across retail channels in the United States.

Uncle Matt's Organic

United States

Organic Juices and Beverages | Love at First Sip. Founded in 1999 by Matt McLean, a fourth-generation Florida citrus grower, Uncle Matt's Organic produces premium USDA-certified organic juices and beverages free from synthetic fertilizers and pesticides.