Brands Owned by Whole Earth Brands, Inc..

Equal

food and beverage brand

Equal is a brand primarily known for producing zero-calorie sweeteners and sugar substitutes, including varieties based on sucralose, saccharin, and natural ingredients. The product line features various formats such as individual packets and bulk pouches for both retail and foodservice use. Equal targets consumers seeking sugar alternatives for managing calorie intake or dietary preferences. The brand is manufactured and distributed internationally by Merisant Company.

Nevella

United States

Nevella is a brand of sugar-free sweeteners, including stevia and erythritol-based products, designed for consumers looking to reduce their sugar intake. The brand is owned by Heartland Food Products Group, a company focused on low-calorie sweetener solutions and health-conscious dietary alternatives.

Wholesome Sweeteners

United States

Wholesome Sweeteners is a brand that offers a variety of organic, Fair Trade certified sugars, agave nectars, honey, and zero-calorie sweeteners. The company emphasizes sustainable sourcing practices and regenerative agriculture to support farmers and environmental health. Their products are primarily targeted at home bakers and consumers seeking ethically sourced, natural alternatives to conventional sweeteners.