Food & beverage intelligence
Brands Owned by Mars, Incorporated.
Crawlable, reviewed food and beverage brand owned by Mars, Incorporated profiles for market researchers, procurement teams, search engines, and answer engines — generated from Talio.
Talio links 60 food and beverage brands to Mars, Incorporated, as of 24 Aug 2026.
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3 Musketeers
3 Musketeers is a confectionery brand known for its chocolate bars featuring a light, fluffy nougat center. The product line includes original bars, share sizes, minis, and fun-size portions. As a product of Mars Wrigley, the brand positions itself as a satisfying, classic chocolate treat for general consumers.
5 Gum
5 Gum is a brand of sugar-free chewing gum manufactured by Mars, Incorporated. Marketed toward young adults, the brand emphasizes a sensory-focused experience and modern, sleek packaging. It is widely distributed in retail channels globally.
Altoids
Altoids is a brand of breath mints known for their signature "curiously strong" flavor profile and distinctive rectangular metal tins. Originally developed in the United Kingdom in the late 18th century, the brand is now owned and distributed by Mars Wrigley. The products are marketed to consumers seeking intense, long-lasting breath freshening.
Amicelli
Amicelli produces crispy wafer rolls that are filled with tender cream and coated in chocolate, positioning the product as an indulgent treat for everyday moments. The product line features various flavors, including a classic Hazelnut variety and seasonal limited editions like Milk Cream. The brand targets consumers looking for a harmonious combination of crispness and creaminess suitable for personal enjoyment, sharing, or gifting.
BEN'S ORIGINAL
Ben's Original is a global food brand owned by Mars, Incorporated that specializes in a variety of rice products, including ready-to-heat, flavored, and traditional dry grains. The brand focuses on providing convenient, quick-cooking meal solutions for households and individuals. It maintains a long-standing presence in the international market, offering diverse rice-based pantry staples and prepared entrees.
Be-Kind
BE-KIND is a snack brand that produces a variety of nut and fruit-based bars marketed under the philosophy of using wholesome, recognizable ingredients. The brand focuses on providing nutrient-dense snack options that avoid artificial flavors or preservatives. It is currently owned and operated as a subsidiary of Mars, Incorporated.
Bounty
Bounty is a brand specializing in household paper products, primarily known for its paper towels and napkins. The brand positions itself around high absorbency, often marketed with the tagline "The Quicker Picker Upper." Bounty offers various product lines, including Select-A-Size and Essentials, catering to consumers managing everyday household spills and cleanups. The brand is part of the Procter & Gamble (P&G) portfolio.
Bubble Tape
Bubble Tape is a product line of bubble gum sold under the Hubba Bubba brand, which is owned by Mars Wrigley. It is known for its unique packaging that dispenses gum in a long, flat roll. The brand targets children and young consumers with a focus on playful, novelty confectionery products.
CRAVE
CRAVE is a food and beverage brand profiled in Talio's food and beverage intelligence platform. Positioned as a mainstream brand. This public preview covers capabilities, relationships, and market context; deeper intelligence lives in the authenticated app.
California Natural
California Natural Color is a supplier of naturally sourced liquid and crystal food colorings derived from fruits, vegetables, and other plant-based materials. A division of E. & J. Gallo Winery, the company provides clean-label ingredient solutions for food, beverage, and nutraceutical manufacturers. Their services include custom color formulation, product testing, and regulatory support.
Celebrations
Celebrations is a confectionery brand owned by Mars, Incorporated that offers a collection of miniature versions of popular chocolate bars including Mars, Snickers, Twix, and Galaxy. The brand is positioned for gifting and social occasions, targeting consumers looking for variety packs suitable for holidays and celebrations. It is distributed globally as part of the Mars Wrigley product portfolio.
Combos
Combos is a brand of stuffed snack products consisting of a crunchy pretzel or cracker shell filled with various savory flavors such as cheddar cheese or pepperoni pizza. The brand is owned by Mars, Incorporated and is marketed as a convenient, portable snack option for consumers. It is primarily distributed in the United States and other international markets.
Creme Savers
Relive the golden era of candy with Iconic Candy! We bring back beloved retro treats like Creme Savers, Bubble Jug, Reed's, and Retro Sours—crafted with the same unforgettable flavors you grew up loving.
DOUBLEMINT
Doublemint is a global brand of chewing gum owned by Mars, Incorporated, known for its signature peppermint flavor. The product is positioned as a mass-market confectionery item intended for freshening breath and providing a quick snack. It is distributed internationally and targets a broad consumer base seeking accessible, everyday refreshment.
Dove
Dove is a global personal care brand owned by Unilever, primarily offering products such as beauty bars, body washes, deodorants, and haircare items. The brand positions itself around promoting real beauty and positive body image, often targeting a broad consumer base interested in gentle cleansing and moisturizing properties. Originating in the 1950s with the introduction of its signature beauty bar, Dove maintains a significant presence in both mass-market and premium segments of the personal care industry.
Dove Chocolate
Dove Chocolate is a brand that offers a range of confectionery products, including individually wrapped chocolates, chocolate bars, and ice cream, known for their silky smooth texture. Originating from a Chicago candy store established in 1939, the brand emphasizes superior taste in its product crafting. Dove Chocolate also integrates a purpose-driven approach by partnering with organizations like CARE to support women in cocoa-growing communities.
Ethel M
Ethel M Chocolates is a premium confectionery brand that specializes in small-batch chocolates, including truffles, caramels, and liqueur-filled pieces. Founded by Forrest Mars Sr. and named after his mother, the brand is known for its American-made luxury chocolates and its flagship location in Nevada. The company targets consumers seeking high-quality giftable chocolate collections for various occasions.
Extra
Extra is a brand of chewing gum manufactured by Mars Wrigley, offering various flavors such as Spearmint and Sweet Watermelon, alongside product lines like Refreshers and Sours. The brand markets its products for general consumption, often focusing on providing a fresh taste experience. Its target audience includes consumers looking for sugar-free gum options for daily use.
Felix
Felix is an Austrian food brand that produces a wide range of pantry staples, including ketchup, mayonnaise, sauces, pasta sauces, and ready-made meals. The brand emphasizes the use of high-quality ingredients and maintains a strong focus on its Austrian heritage. Its products are designed for home cooks looking for convenient and versatile culinary solutions.
Galaxy
Galaxy is a financial services and technology firm focused on digital assets and developing infrastructure for AI and high-performance computing. The company operates across several segments, including Global Markets for institutional trading and lending, Asset Management, and Infrastructure Solutions via its Helios Data Center Campus. Galaxy provides institutional clients with access to digital asset products, staking services, and cutting-edge data center capacity to support AI-enabled futures.
Hotel Chocolat
Hotel Chocolat is a premium British chocolatier specializing in luxury chocolate gifts, bars, truffles, and related products like the Velvetiser hot chocolate system. The brand emphasizes high-quality ingredients and offers a wide range of chocolate types, including vegan and single-origin options, catering to gifting occasions and personal indulgence. They also operate cafés and have a presence in St. Lucia, reflecting a vertically integrated approach from bean to bar.
Hubba Bubba
Hubba Bubba is a brand of chewing gum primarily known for its ability to blow large bubbles, often marketed with the slogan "Big Bubbles, No Troubles." The product line includes various formats such as tape, max, and mini gums, sometimes featuring collaborations with other confectionery brands like Skittles. As a product under the Mars Wrigley portfolio, the brand targets a younger demographic interested in novelty and bubble-blowing performance.
Juicy Fruit
Juicy Fruit is a long-standing brand of fruit-flavored chewing gum originally introduced in the United States. It is currently manufactured and marketed by the Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. The product is widely distributed and targeted at general consumers seeking a classic confectionery experience.
Juicy Fruit Gum
Juicy Fruit is a long-standing brand of chewing gum known for its distinctively sweet, original flavor profile. Owned by Mars, Incorporated, the product is distributed globally as a mass-market confectionery item. It is marketed to a broad consumer base seeking a classic, sweet chewing gum experience.
Kevin's Natural Foods
Kevin's Natural Foods produces a range of refrigerated and frozen entrées, sauces, and side dishes designed for clean eating. The brand focuses on paleo and keto-certified products that are free from refined sugar, gluten, and soy, utilizing meat raised without antibiotics or hormones. It targets health-conscious consumers seeking convenient, nutrient-focused meal solutions that can be prepared quickly.
Kind
KIND manufactures and sells a wide variety of snack products, primarily focusing on bars and clusters made from whole ingredients like nuts and grains. The brand positions itself around wholesome nutrition and making kinder choices for both consumers and the planet. Its extensive product line targets consumers seeking healthier snack alternatives, offering options such as nut bars, low-sugar varieties, and protein-focused snacks.
LUCAS MX
Lucas is a brand of Mexican-style confectionery specializing in chili-flavored candies and powders. Owned by Mars Wrigley, the brand is known for its intense, spicy flavor profiles and is marketed primarily toward younger consumers. Its product lineup includes popular items such as Lucas Muecas, Gusano, and Bomvaso.
Life Savers
Life Savers is a confectionery brand primarily known for its ring-shaped hard candies, mints, and gummy products. The brand emphasizes classic, juicy fruit flavors and mint varieties, positioning itself as a fun, traditional candy option. As a product line under Mars Wrigley, Life Savers targets a broad consumer base seeking nostalgic or everyday sweet treats.
M&M
M&M's is a brand known for its colorful, button-shaped chocolate candies, which are sold in various flavors and bulk quantities. The brand emphasizes inclusivity and fun, positioning its products for broad consumer appeal across everyday enjoyment and major life celebrations. Beyond standard retail, M&M's offers extensive personalization options for gifts, party favors, and corporate branding, allowing customers to customize colors and messages.
M&M's
M&M's are colorful, button-shaped chocolates featuring a hard candy shell, originally launched in the United States. The brand offers various core flavors, including milk chocolate, peanut, and caramel, alongside seasonal and limited-edition varieties. Beyond standard retail, M&M's heavily emphasizes personalization, offering customized colors, printed messages, and corporate branding options for gifts and events.
Malteser
Maltesers is a popular confectionery brand featuring milk chocolate-covered malt honeycomb balls, produced by Mars, Incorporated. The brand is positioned as a light-hearted snack and treats line, appealing to a broad consumer base seeking bite-sized confectionery. Originally developed in the United Kingdom, Maltesers have grown into an internationally recognized confectionery staple.
Maltesers
Maltesers is a confectionery brand specializing in chocolate-covered malted milk balls, offering variations such as Maltesers White, Teasers, and Truffles. The brand positions itself around humor and looking on the "light side" of life, often targeting an adult audience. Originating as a product from Mars, Incorporated, the brand also engages in corporate social responsibility initiatives related to maternal health and partnerships.
Mars
For over a century, we've been driven by a belief that the world we want tomorrow starts with how we do business today. Mars proudly makes the treats, nutritious meals, and many of your favorite products.
Mars Snackfoods
Mars, Incorporated is a global manufacturer of confectionery, food, and pet care products. The company operates across several segments, including snacking, food and nutrition, and pet health services, serving a broad consumer base worldwide. It is a family-owned business with a history spanning over a century.
MaryRuth Organics
Shop at MaryRuth's for vegan, non-GMO, and gluten free vitamins. We specialize in liquid and gummy vitamins for infants, toddlers, kids & adults!
MaryRuth's Organics
MaryRuth's Organics is a brand specializing in dietary supplements, including vitamins, minerals, and liquid formulations for various health needs. The company emphasizes clean ingredients, often focusing on organic, non-GMO, vegan, and gluten-free options. Their product line targets consumers seeking high-quality nutritional support for adults, children, and pets. The brand has gained recognition for its liquid vitamin D and multivitamin offerings.
MasterFoods
MasterFoods is an established brand specializing in a wide range of pantry staples, including herbs, spices, spice blends, sauces, recipe bases, mustards, and condiments. The brand positions itself as a provider of effortless flavor solutions designed to simplify home cooking and inspire everyday culinary moments. MasterFoods frequently engages in partnerships, such as with Tasty TV, to demonstrate how their products can easily achieve desired flavors. The product line targets home cooks looking for convenient and reliable flavor enhancers for various meals.
Michel & Augustin
Michel et Augustin is a French food company known for creating gourmet, simple, and authentic snack products, positioning itself as a playful disruptor in the food industry. The brand's portfolio includes sweet biscuits, savory appetizers, desserts, and infused beverages, often emphasizing pastry expertise in their recipes. Founded by two childhood friends, the company aims to bring excitement and high-quality ingredients back to everyday grocery shopping. Their operations span locations including Paris and New York, driven by a mission to unite food lovers globally.
Milky Way
Milky Way is a confectionery brand primarily known for its chocolate bars featuring nougat and caramel covered in milk chocolate. The product line includes variations such as Original and Midnight, emphasizing a creamy caramel texture. Originating as a product from Mars, Incorporated, the brand targets general consumers seeking indulgent snack options.
Miracoli
Miracoli is a food brand specializing in Italian-style pasta meal kits, including pasta, sauce, and seasoning. Originally developed in Italy and later acquired by Mars, the brand is primarily marketed in German-speaking European countries as a convenient, quick-to-prepare meal solution for families. It is positioned as an accessible pantry staple for home-cooked pasta dishes.
Cite this data
Talio links 60 food and beverage brands to Mars, Incorporated, as of 24 Aug 2026. Talio, "Brands Owned by Mars, Incorporated", 24 Aug 2026. https://www.talio.ai/food-beverage/parent-companies/mars-incorporated
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